Temp Sr Mktg Operations Specialist

- Entry Level

Field, KY

Professional, Scientific, and Technical Services

About the position

The Marketing Operations Specialist will focus on the development and execution of Entrust's email campaign process, including: email building, best practices, lead funnel management, marketing database health, and providing performance metrics to measure marketing program performance. The specialist will also oversee and manage programs and processes that impact lead-generation activities such as lead scoring, consent and compliance related programs, integrations with other systems such as BrightTalk, Webex, TechTarget, Salesforce.com.

Responsibilities

• Co-develop and build marketing emails, landing pages, automations, and optimizing conversions alongside Marketing Management, Creative and Content teams to meet marketing KPIs.
• Successfully build, deploy, maintain and optimize email-based lead generation, demand generation and customer nurture programs using marketing automation software.
• Create and build landing pages, templates, forms, etc.
• Test and QA marketing emails and automation programs to ensure highest quality of output.
• Become a highly proficient and 'power-user' of marketing automation and CRM technologies.
• Maintain and optimize email process and database, including list selection and building, email development and testing and approval process.
• Build marketing automation processes and foster collaboration across segment and solution teams.
• Identify marketing process gaps and work cross-functionally to create processes and procedures.
• Ensure best practices are in place for data cleanliness, email templates, landing page layout and form/lead synchronization across Salesforce and Eloqua.
• Build and maintain marketing reporting and analytics.
• Create dashboards and reports to support sales & marketing teams.
• Provide monthly and quarterly reporting on key marketing metrics. Recommend corrective actions and improvements when necessary.
• Oversee integrations across systems.
• Ensure accurate lead flow across systems that are integrated w/ the marketing automation platform. Troubleshoot issues, as needed.
• Maintain the existing lead scoring programs and adjust, as needed based on feedback from the field (sales and marketing).

Requirements

• BA/BS degree (or equivalent) in Marketing, Business, or Information Technology.
• Demonstrate a strong understanding of B2B digital marketing, lead and demand generation.
• 2+ years in digital, marketing operations and/or sales operations.
• High Proficiency with Eloqua (or similar marketing automation software) and Salesforce.com (preferably certified and/or admin experience).
• Analytical skills to support - data analysis, lead lifecycle management, data hygiene/audit projects, program and channel effectiveness, and pipeline analysis.
• Strong PowerPoint skills to visually present marketing data in a meaningful way for the given audience.
• Must be able to lawfully work within the US and have unrestricted work authorization for US.

Nice-to-haves

• Results driven and able to work independently to achieve set goals in a fast-paced environment.
• Quick learner, organized, and self-motivated with the ability to define goals.
• Demonstrated ability to deliver outstanding B2B digital conversions.
• Excellent organizational, analytical, and planning skills with great attention to detail.
• Proven Eloqua experience.
• Experienced in email A/B testing, website, ad optimization and retargeting.

Benefits

• Comprehensive health and well-being programs including medical, vision, dental.
• Generous 401(k) matching contribution.
• Life and disability insurance.
• Mental health coaching.
• Virtual fitness programs.
• Paid personal time off plus 12 paid holidays.
• Parental leave.
• Education reimbursement.