Technical Program Manager (Marketing)

BRMi • Vienna, VA

130d • $100,000 - $135,000

About The Position

BRMi is seeking a Technical Program Manager. The Technical Program Manager (TPM) will be responsible for driving execution of initiatives identified in the MarTech Assessment, ensuring alignment between Marketing, ETS, and cross-functional teams. This individual will act as the bridge between business needs and technology solutions, supporting the creation of use cases, gathering requirements, and facilitating effective communication across stakeholders.

Requirements

• Minimum 5 years overall experience, preference will be given to those with 10+ years of experience.
• Strong program and project management experience, ideally in MarTech, Marketing Operations, or related domains.
• Demonstrated ability to translate business needs into technical requirements and actionable plans.
• Experience working with CDPs, marketing automation, analytics, and other marketing technologies preferred.
• Exceptional communication and stakeholder management skills, with proven ability to bridge business and technical audiences.
• Analytical thinking, process mapping, and requirements gathering experience.
• Familiarity with Agile, Scrum, or other project management methodologies a plus.
• Familiarity with Pega, Salesforce and Adobe preferred.

Responsibilities

• Documented project plans and timelines for MarTech initiatives.
• Comprehensive use cases for new technology solutions (e.g., CDP).
• Well-crafted requirements documents in collaboration with responsible teams.
• Business process maps highlighting technology integration points.
• Capability assessments and recommendations for marketing reinforcement.
• Regular progress reports and risk assessments for stakeholders.
• Facilitate workshops, requirement gathering sessions, and process mapping exercises with relevant stakeholders.
• Lead and coordinate execution of projects and initiatives outlined in the MarTech Assessment.
• Collaborate with Marketing and ETS (Enterprise Technology Services) to ensure seamless alignment and shared understanding of objectives and deliverables.
• Interface between Marketing and ETS, as well as across various Marketing sub-teams, to clarify needs and drive progress.
• Lead Proofs of Concept outlined.
• Work with business and technical teams to develop, document, and refine use cases for new technology needs (such as Customer Data Platform – CDP).
• Lead the requirements-gathering process for MarTech projects in partnership with teams responsible for writing business and technical requirements.
• Map and document relevant business processes, identifying touchpoints with technology solutions.
• Analyze and clarify current marketing capabilities, identifying areas needing reinforcement or enhancement.
• Track project progress, manage risks and dependencies, and communicate updates to all stakeholders.
• Ensure quality and completeness of project documentation and handoffs.
• Perform other duties as assigned.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Employer-Paid Life Insurance
• Employer-Paid Short-Term and Long-Term Disability Insurance
• 401(k) Plan with Immediate Vesting eligibility on the first of the month following start date
• Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
• Educational Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees