Technical Program Manager (Marketing)

BRMi-posted 3 months ago
$100,000 - $135,000/Yr
Full-time • Mid Level
Vienna, VA
101-250 employees
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BRMi is seeking a Technical Program Manager. The Technical Program Manager (TPM) will be responsible for driving execution of initiatives identified in the MarTech Assessment, ensuring alignment between Marketing, ETS, and cross-functional teams. This individual will act as the bridge between business needs and technology solutions, supporting the creation of use cases, gathering requirements, and facilitating effective communication across stakeholders.

  • Documented project plans and timelines for MarTech initiatives.
  • Comprehensive use cases for new technology solutions (e.g., CDP).
  • Well-crafted requirements documents in collaboration with responsible teams.
  • Business process maps highlighting technology integration points.
  • Capability assessments and recommendations for marketing reinforcement.
  • Regular progress reports and risk assessments for stakeholders.
  • Facilitate workshops, requirement gathering sessions, and process mapping exercises with relevant stakeholders.
  • Lead and coordinate execution of projects and initiatives outlined in the MarTech Assessment.
  • Collaborate with Marketing and ETS (Enterprise Technology Services) to ensure seamless alignment and shared understanding of objectives and deliverables.
  • Interface between Marketing and ETS, as well as across various Marketing sub-teams, to clarify needs and drive progress.
  • Lead Proofs of Concept outlined.
  • Work with business and technical teams to develop, document, and refine use cases for new technology needs (such as Customer Data Platform – CDP).
  • Lead the requirements-gathering process for MarTech projects in partnership with teams responsible for writing business and technical requirements.
  • Map and document relevant business processes, identifying touchpoints with technology solutions.
  • Analyze and clarify current marketing capabilities, identifying areas needing reinforcement or enhancement.
  • Track project progress, manage risks and dependencies, and communicate updates to all stakeholders.
  • Ensure quality and completeness of project documentation and handoffs.
  • Perform other duties as assigned.
  • Minimum 5 years overall experience, preference will be given to those with 10+ years of experience.
  • Strong program and project management experience, ideally in MarTech, Marketing Operations, or related domains.
  • Demonstrated ability to translate business needs into technical requirements and actionable plans.
  • Experience working with CDPs, marketing automation, analytics, and other marketing technologies preferred.
  • Exceptional communication and stakeholder management skills, with proven ability to bridge business and technical audiences.
  • Analytical thinking, process mapping, and requirements gathering experience.
  • Familiarity with Agile, Scrum, or other project management methodologies a plus.
  • Familiarity with Pega, Salesforce and Adobe preferred.
  • Comprehensive Medical, Dental, and Vision Insurance
  • Employer-Paid Life Insurance
  • Employer-Paid Short-Term and Long-Term Disability Insurance
  • 401(k) Plan with Immediate Vesting eligibility on the first of the month following start date
  • Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
  • Educational Assistance
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