Qualtrics-posted 7 months ago
$126,000 - $229,500/Yr
Full-time • Mid Level
Hybrid • Seattle, WA
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.

  • Develop and execute our generative AI roadmap for marketing, prioritizing use cases based on impact and feasibility
  • Design and implement AI solutions for content creation, copywriting, image generation, and campaign optimization
  • Create sophisticated prompt engineering frameworks tailored for different marketing functions and objectives
  • Develop Python scripts for AI integration, data processing, custom workflows, and performance monitoring
  • Lead end-to-end implementation of AI tools across marketing technology stack
  • Create governance frameworks and ethical guidelines for responsible AI use in marketing
  • Execute change management strategies to drive AI adoption and capability building
  • Train marketing teams on effective prompt engineering and AI tool utilization
  • Establish metrics and analyze performance of AI-powered marketing initiatives
  • Research emerging AI models and capabilities for potential marketing applications
  • Collaborate with legal and privacy teams to ensure compliance in AI implementations
  • Document best practices and create knowledge repositories for ongoing AI optimization
  • 5+ years of experience in technical program management, product management, or similar roles
  • Demonstrated experience implementing generative AI solutions in business contexts
  • Proven expertise in prompt engineering and optimizing AI outputs for specific use cases
  • Working knowledge of Python for AI integration, data processing, or workflow automation
  • Success managing technical implementations with cross-functional stakeholders
  • Experience with change management and driving technology adoption
  • Understanding of marketing processes, objectives, and technology ecosystems
  • Background in requirements gathering and documentation for technical solutions
  • Direct experience applying generative AI models (GPT, DALL-E, Claude, etc.) to marketing use cases
  • Advanced prompt engineering skills with demonstrated results in marketing contexts
  • Experience with AI model fine-tuning or RAG (Retrieval Augmented Generation) implementations
  • Python programming proficiency specifically for AI applications and integrations
  • Experience integrating AI capabilities with marketing automation platforms, CMS, or CRM systems
  • Background in marketing operations or MarTech implementation
  • Understanding of AI ethics and responsible use principles
  • Experience with A/B testing methodologies for AI-generated content
  • Knowledge of data privacy regulations as they apply to AI and marketing
  • Comprehensive healthcare coverage
  • Generous PTO policy with company-wide mental health days
  • Budget for AI conferences, courses, and certifications
  • The Qualtrics Hybrid Work Model: in-office three days a week and remote for the rest
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