Technical Product Marketing Manager, Modern SDLC

Sonar • Austin, TX

101d

About The Position

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile. We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals. At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Requirements

• 5+ years of proven experience in a technical, market-facing role such as product marketing, sales engineering, or product management, within the B2B software, DevOps, or cybersecurity industry.
• A solid grasp of the modern SDLC, CI/CD pipelines, DevSecOps methodologies, and related technologies. Familiarity with Static Code Analysis, Static Application Security Testing (SAST), Software Composition Analysis (SCA), and Infrastructure-as-Code (IaC) security is preferred.
• A strong understanding of code development principles and how they are applied in the enterprise. This includes familiarity with the challenges of enforcing standards—whether internal best practices or external regulatory requirements (PCI DSS, SOC2, etc.)—while adopting AI coding within a modern SDLC.
• Demonstrated success creating technical content (blogs, videos, how-to, product pages) that is trusted by both technical practitioners and business leaders. The ability to translate complex technical capabilities into compelling business value is paramount. Hands-on experience with SonarQube or similar products is preferred.
• A proven track record of leading cross-functional projects and building strong relationships with product management and sales teams to drive results.
• Candidates with a deep background in either modern development practices or enterprise governance/compliance are encouraged to apply. A passion for bridging these two worlds is key to success in this role.

Responsibilities

• Define the Narrative: Develop the product positioning and messaging for the interaction between Sonar's solutions and the modern SDLC our customers are building.
• Create Authoritative Content: Lead the development of a data-driven technical content strategy. Author insightful whitepapers, practical how-to guides, compelling blog posts, and technical presentations that resonate with developers, development leaders, and platform engineers, as well as secondary audiences in security and compliance.
• Empower Go-to-Market Teams: Build and deliver high-impact sales and partner enablement materials. This includes technical pitch decks, competitive battlecards, robust objection-handling guides, and compelling solution demonstrations that empower our teams to win.
• Drive Ecosystem Collaboration: Work closely with technology partners to develop joint messaging, solution demonstrations, and marketing collateral. Collaborate with partner marketing counterparts on co-marketing activities that amplify our value proposition and drive mutual success in the DevOps ecosystem.
• Drive Go-to-Market Strategy: Lead the cross-functional execution of go-to-market plans for new features and capabilities that expand our impact in the SDLC, ensuring alignment between Product, Sales, and Marketing to maximize market impact.
• Evangelize and Engage: Serve as a subject-matter expert and spokesperson on modernizing and securing the SDLC in the age of AI. Deliver persuasive presentations and demonstrations to customers, prospects, and the wider developer community through webinars, industry events, and strategic engagements.

Benefits

• Flexible comprehensive employee benefit package that is 90% paid by the company.
• Encouragement of usage of robust time-off allocations.
• Exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Generous discretionary Company Growth Bonus, paid annually.
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• Annual kick-off somewhere in the world to build relationships and goals for the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees