Technical Messaging Operations Lead

Launch Potato • CO

100d • $110,000 - $150,000

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Requirements

• 5–7+ years in technical/messaging operations or marketing technology.
• Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru).
• Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management.
• Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content.
• Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools.
• Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems.
• Excellent communication skills and documentation habits.

Responsibilities

• Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.
• Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations.
• Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention.
• Lead major data and platform migrations while maintaining compliance and robust documentation standards.
• Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance.
• Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows.
• Lead root cause analysis and incident resolution related to messaging infrastructure.
• Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows.
• Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs.

Benefits

• Base salary of $110,000 to $150,000 per year.
• Profit-sharing bonus.
• Competitive benefits.

What This Job Offers

• Number of Employees: 101-250 employees