Technical Marketing Operations Specialist (Media & Creative Automation)

Lastmile Retail•New York, NY

11h

About The Position

Lastmile Retail is seeking a dynamic Technical Marketing Operations Specialist (Media & Creative Automation) to join our innovative team. In this role, you will be at the forefront of transforming our marketing processes through cutting-edge technology and creative automation solutions. This is a "hands-on" role for a technically-minded marketer who loves automation but isn't afraid to get their hands dirty in the platforms. You will act as the engine room for our studio. While you will build workflows to scale our output, you will also be responsible for the daily manual setup, configuration, and management of our campaigns. You will live at the intersection of Google Ads, basic SQL, and Creative Scripting, ensuring our campaigns launch on time and our data is accurate.

Requirements

Work Authorization: Must be authorized to live and work in the United States (we are unable to provide sponsorship for this role).
Media Proficiency: 2+ years of hands-on experience in Google Ads and Meta Ads Manager. You must be comfortable navigating the interface, changing settings manually, and using Google Ads Editor.
Technical Curiosity (Scripting): Familiarity with JavaScript or Python. You don't need to be a software engineer, but you should be comfortable reading code, tweaking existing scripts, and automating simple tasks.
Data Literacy (Basic SQL): Ability to write simple SQL queries (SELECT, FROM, WHERE) to retrieve data. You understand how tables relate to one another (e.g., matching a Campaign ID to a Result).
Creative Tech: Experience with Adobe After Effects or Figma. You understand layers, comps, and how to use tools to speed up design production.
Detail-Oriented: A "measure twice, cut once" mentality is critical when managing budgets and client assets.

Nice To Haves

Experience with Google Tag Manager (GTM).
Previous experience in a high-volume agency environment.
Experience working with "feeds" (product feeds or creative data feeds).

Responsibilities

Campaign Setup: Manually build, configure, and QA campaigns within Google Ads, Meta Ads Manager, and DSPs. You are the final checkpoint before launch.
Daily Optimization: Monitor active campaigns, manually adjusting bids, budgets, and targeting settings where automation isn't applicable.
Troubleshooting: distinct "fixer" responsibilities—resolving disapproved ads, fixing broken tracking tags, and addressing platform-specific errors in the UI.
Platform Maintenance: Manually update negative keyword lists, audience exclusions, and ad schedules across accounts.
Bulk Deployment: Use Google Ads Editor and bulk-sheet uploads to execute high-volume changes across hundreds of locations.
Workflow Engineering: Help the team move faster by identifying repetitive manual tasks and finding technical ways (scripts or tools) to automate them.
Tracking Implementation: Manage the setup of tracking pixels and UTM parameters to ensure every click is accounted for.
Scripting for Scale: Run and modify scripts (JavaScript/ExtendScript) in Adobe After Effects and Figma to resize and localize assets for different markets.
Template Management: Organize and maintain master design templates that allow us to produce hundreds of ad variations quickly.
Asset QA: Ensure that all automated creative outputs meet the strict technical specs of our media platforms.
Reporting & Visualization: Manage and maintain Looker Studio dashboards to ensure the team has accurate, real-time visibility into campaign performance.
Basic Data Queries: Use basic SQL to pull performance data from BigQuery when standard platform reporting isn't enough.
Data Hygiene: regularly check that our data sources are connected and reporting numbers match the platforms.