Technical Marketing Operations Manager

Verkada • San Mateo, CA

246d • $140,000 - $185,000

About The Position

As a Technical Marketing Operations Manager at Verkada, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth. Our Marketing team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short.

Requirements

• 4+ years in Marketing, Sales, or Revenue Operations, ideally in a high-growth B2B SaaS environment.
• Hands-on experience with Marketo (or HubSpot) and Salesforce—including building automations, integrations, and managing lifecycle flows.
• Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic.
• Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
• Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
• Process-oriented mindset with experience managing campaign ops at scale.
• Excellent communication and documentation skills—you can explain complex systems clearly to both technical and non-technical stakeholders.
• Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
• 0 Inbox mentality — you proactively solve problems before they become bottlenecks.

Responsibilities

• Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns.
• Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently.
• Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization.
• Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.
• Own everything from day-to-day campaign execution to scaling campaign operations for a fast-growing, multi-region team.
• Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.
• Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
• Act as the go-to expert for tools like Marketo/Hubspot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.
• Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
• Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
• Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns.
• Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.

Benefits

• Annual Pay Range: $140,000—$185,000 USD
• Sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees