Technical Marketing Consultant

Caterpillar • Lafayette, IN

241d • $110,520 - $165,840

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar's Oil and Gas division provides superior products and service solutions to make our customers more efficient and lower the total cost of ownership. Globally, we deliver engineered oilfield products, equipment repair and field engineering services & solutions. Join our award-winning marketing team and help build solutions that change the industry.

Requirements

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Writing: Knowledge of technical writing processes, considerations and applications; ability to write materials for both technical and non-technical audiences.
• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings.

Responsibilities

• Analyze and validate marketing requirements, converting them into functional specifications and securing stakeholder sign-off.
• Plan and lead critical NPI marketing functions, including product specification development, launch coordination, and lifecycle management.
• Communicate technical product features and capabilities effectively to both internal stakeholders and external partners.
• Maintain and ensure accuracy of all product marketing materials, including spec sheets, product pages, virtual tours, and visuals.
• Develop and execute go-to-market strategies for each product vertical, including market segmentation, rollout planning, and marketing strategy alignment.
• Collaborate with dealers and customers to establish and manage Field Follow Agreements, ensuring feedback loops and continuous improvement.

Benefits

• Competitive salary and annual bonus program
• Medical, dental, and vision coverage
• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
• Company-matched 401(k) plan
• Stock option opportunity over time
• Health savings account (HSA)
• Flexible spending accounts (FSAs)
• Short and long-term disability coverage
• Life Insurance
• Paid parental leave
• Healthy Lifestyle Programs
• Employee Assistance Programs
• Voluntary Benefits (Ex. Accident, Identity Theft Protection)

What This Job Offers

• Job Type: Full-time
• Industry: Machinery Manufacturing