Technical Director – Analytics Implementation

dentsu•Columbia, SC

12d•Remote

About The Position

Job Responsibilities: Lead team members in defining and refining processes for analytics implementations and other technical services to improve the quality of key deliverables across projects; Ensure managers deliver effective training programs for technical staff to efficiently gain knowledge on performing analytics implementations; Oversee a group of technical managers, mentoring them to successfully execute team development and consulting duties. Support delivery staff development when needed; Educate client stakeholders on digital analytics best practices and infrastructure management to enable informed business decisions; Evaluate business goals and objectives from multiple teams, developing tracking and tagging strategies to measure success; Consult with clients and their agencies on web analytics platform selection, implementation, remediation, and dashboard development; Oversee efforts with client development teams to install, configure, and use web analytics services like Google Analytics and Adobe Analytics; Provide best practice consulting services to address clients' web analytics platform strategy and technical needs; and Partner with internal and external business units to ensure best practices in metrics and decision-making are shared with client management and core website decision-makers, fostering collaboration across internal departments to break down work silos. Required Skills/Experience/Education: The following skills and experience are required to perform the above-mentioned tasks: Knowledge of Tag Management Solutions including Google Tag Manager, Adobe Launch, and Tealium iQ; Experience implementing web analytics tools such as Google Analytics or Adobe Analytics; Experience with web development; Strong understanding of HTML, CSS and web protocols; Proven JavaScript skills; Experience with Visualization tools including Microsoft Power BI, Tableau and Google Looker Studio; Experience with Salesforce Marketing Cloud and Google BigQuery; and Experienced with team development, conflict management and organic client growth. Requires a Master's degree or foreign equivalent in Computer Science, Information Systems or related technical field and 1 year of experience as a Digital Analytics Enablement Analyst, Web Developer or related occupation. The following Google Marketing Platform certifications are required: Google Analytics Certification, Campaign Manager 360 Certification and Search Ads 360 Certification. Location: Columbia, MD or Remote Travel Required: Less than 5% in North America and India. The annual salary range for this position is ( $148,782 - $159,000 ). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Requirements

Knowledge of Tag Management Solutions including Google Tag Manager, Adobe Launch, and Tealium iQ
Experience implementing web analytics tools such as Google Analytics or Adobe Analytics
Experience with web development
Strong understanding of HTML, CSS and web protocols
Proven JavaScript skills
Experience with Visualization tools including Microsoft Power BI, Tableau and Google Looker Studio
Experience with Salesforce Marketing Cloud and Google BigQuery
Experienced with team development, conflict management and organic client growth
Requires a Master's degree or foreign equivalent in Computer Science, Information Systems or related technical field and 1 year of experience as a Digital Analytics Enablement Analyst, Web Developer or related occupation
The following Google Marketing Platform certifications are required: Google Analytics Certification, Campaign Manager 360 Certification and Search Ads 360 Certification

Responsibilities

Lead team members in defining and refining processes for analytics implementations and other technical services to improve the quality of key deliverables across projects
Ensure managers deliver effective training programs for technical staff to efficiently gain knowledge on performing analytics implementations
Oversee a group of technical managers, mentoring them to successfully execute team development and consulting duties. Support delivery staff development when needed
Educate client stakeholders on digital analytics best practices and infrastructure management to enable informed business decisions
Evaluate business goals and objectives from multiple teams, developing tracking and tagging strategies to measure success
Consult with clients and their agencies on web analytics platform selection, implementation, remediation, and dashboard development
Oversee efforts with client development teams to install, configure, and use web analytics services like Google Analytics and Adobe Analytics
Provide best practice consulting services to address clients' web analytics platform strategy and technical needs
Partner with internal and external business units to ensure best practices in metrics and decision-making are shared with client management and core website decision-makers, fostering collaboration across internal departments to break down work silos