Foxglove-posted 2 months ago
Full-time • Mid Level
San Francisco, CA
11-50 employees

Foxglove is building the platform for robotics and Physical AI development and operations. Our mission is to accelerate the research, development, and scaling of autonomous systems by providing powerful infrastructure for data visualization, management, and operations. Thousands of developers and organizations rely on Foxglove’s products to bring their robotics systems to production. We’re looking for a Technical Demand Generation Manager to design, execute, and optimize the programs that fuel Foxglove’s growth engine. You’ll combine creative storytelling with data-driven experimentation to create awareness, capture intent, and build pipeline across our developer and enterprise audiences. This is a high-impact role for someone fluent in both the art of marketing and the science of systems — comfortable building campaigns, analyzing funnel data, and automating what scales.

  • Own Foxglove’s demand generation strategy across awareness, consideration, and conversion — designing campaigns that create and capture demand across key audience segments.
  • Plan and run integrated ABM campaigns, combining paid, email, and social outreach to engage target accounts and accelerate pipeline.
  • Launch and optimize SEM campaigns (Google Ads, YouTube, LinkedIn) focused on high-intent search and discovery across robotics and AI keywords.
  • Develop and manage intent-based outreach programs — leveraging behavioral, firmographic, or trigger data (e.g. pricing page visits, job changes, tool adoption) to deliver timely, relevant engagement.
  • Design and execute email and LinkedIn outreach programs, working with Sales to align messaging, targeting, and cadence.
  • Host and manage live events and webinars, from planning and promotion to execution and post-event follow-up — showcasing Foxglove’s expertise and community stories.
  • Partner with Content and DevRel teams to transform educational and community content into demand-driving assets and nurture campaigns.
  • Collaborate with Product Marketing and Sales to develop segmentation, personas, and messaging frameworks that align campaigns with business goals.
  • Track and analyze campaign performance, building dashboards and reports to measure impact across funnel stages (MQL → SQL → Opportunity → Revenue).
  • Continuously test, learn, and optimize — channels, messaging, offers, and creative — to improve conversion rates and ROI.
  • 5+ years in B2B SaaS demand generation, growth, or marketing operations roles, ideally with developer or technical audiences.
  • Comfortable with tools like HubSpot, Salesforce, GA4, Looker, dbt, Segment, LinkedIn Campaign Manager, Google Ads, and automation workflows.
  • Deep understanding of how to drive awareness, engagement, and conversion across long sales cycles and PLG motions.
  • Skilled in building and interpreting dashboards, tracking attribution, and translating data into actionable insights.
  • Ability to design multi-touch programs that blend storytelling, content, and performance marketing.
  • Can craft clear, compelling messaging for technical and non-technical audiences alike.
  • Comfortable partnering with Sales, Product, DevRel, and Marketing Ops to align on strategy and execution.
  • Experience with intent data platforms: Default, Clay, Apollo, RB2B, Common Room, etc.
  • Familiarity with robotics, AI, or developer ecosystems and a genuine curiosity for technical audiences.
  • $300 monthly budget towards commuter benefits or building your personal workspace (remote only)
  • Competitive equity grant in a Series A company
  • Medical, Dental, Vision, and Term Life insurance coverage at 100% for employees and 75% for dependents
  • 401k matching up to 4%
  • 4 weeks vacation, plus holidays and winter break
  • All expenses paid company off-sites 2x/year
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