Technical Ad Operations Manager-Digital Advertising
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About The Position
Collabra Technology is at the forefront of data analytics and automated digital marketing solutions tailored for the real estate industry. As traditional real estate players face mounting competitive pressures, the effectiveness of marketing technology applications has become increasingly vital. Collabra Technology has developed SphereBuilder™, a patent-pending SaaS platform designed to empower real estate sales professionals in expanding their digital sphere of influence. This platform also provides brokerage firms with unique data insights and tools to enhance the coaching and training of their agents, enabling them to become more effective digital marketers. Recently, the company has launched AdBuilder™, an MLS-integrated digital advertising platform that further enhances its offerings. We are currently seeking a Technical Ad Operations Manager with a proven track record in managing and optimizing digital ad campaigns across platforms such as Meta, Google, and Bing Ads. This role is pivotal to our business success, as it involves monitoring active campaigns, addressing any issues that arise, and driving the implementation of improvements to our ads engine platform. The ideal candidate will possess a deep understanding of digital advertising, technical integration, and performance analysis, ensuring that our advertising strategies align with overall business goals and product features. In this role, you will be responsible for analyzing campaign performance metrics, troubleshooting technical issues, and collaborating with product managers and engineers to enhance our ad engine strategies. You will also design and implement A/B tests to identify efficiency gains and create detailed reports that provide actionable insights to stakeholders. Your technical expertise will be crucial in executing commands to monitor and troubleshoot product performance, while your strong analytical skills will help interpret complex data sets and generate insights that drive campaign success.
