Team Lead | Marketing & Social Media Strategy

FULTON GRACE • Chicago, IL

9d • Hybrid

About The Position

As the Team Lead | Marketing & Social Media Strategy, you will help drive the strategic direction, execution, and performance of Fulton Grace’s agent and corporate social media initiatives. This role oversees a small team of marketing support specialists and ensures all campaigns, content, and channel strategies align with overarching agent and corporate business goals and brand standards.

You will act as both a strategic architect and team leader—guiding high-level campaign planning, mentoring team members, and partnering cross-functionally to elevate brand presence and agent success. This role requires a strong blend of leadership, creative vision, data fluency, and executional and operational excellence.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7+ years of experience in marketing, preferably in the real estate industry, with demonstrated team management experience.
• Deep expertise in social media platforms, content strategy, and audience growth.
• Strong background in multichannel marketing strategy, including paid and organic channels.
• Proven ability to lead campaigns from strategy through execution and optimization.
• Proficiency in analytics tools (Google Analytics, Meta Business Suite, etc.) and marketing platforms.
• Excellent communication, leadership, and project management skills.
• Creative thinker with a strong eye for branding, storytelling, and content quality.
• Ability to thrive in a fast-paced, collaborative environment while maintaining strategic focus.

Responsibilities

• Help lead the development of integrated, multichannel marketing strategies that drive brand awareness, agent growth, and business performance.
• Partner closely with the Director of Marketing to define quarterly and annual marketing priorities.
• Translate company goals into scalable marketing initiatives across digital, social, email, paid media, and offline channels.
• Establish and enforce brand voice and messaging consistency across all outputs.
• Oversee and collaborate with agents to understand their individual branding and marketing goals to support their brand growth across multichannel campaigns.
• Directly manage and mentor your team, providing guidance on execution, prioritization, and professional development.
• Delegate and oversee day-to-day marketing tasks while maintaining accountability for overall output quality and performance.
• Foster a collaborative, high-performance team culture focused on innovation, ownership, and continuous improvement.
• Lead the strategic vision for all organic social media channels (Instagram, Facebook, LinkedIn, etc.), ensuring growth, engagement, and brand differentiation.
• Oversee the content calendar and ensure a cohesive mix of brand storytelling, agent promotion, and audience engagement.
• Guide content creation direction including video, UGC, and campaign storytelling.
• Identify emerging trends and platform opportunities, adapting strategy proactively.
• Help lead social media and marketing group trainings alongside other members of the marketing department.
• Oversee and execute content strategies for agents participating in Fulton Grace’s managed social media program.
• Oversee the planning and execution of marketing campaigns from concept through delivery, ensuring alignment with timelines, budgets, and KPIs.
• Optimize workflows and processes to improve efficiency, scalability, and cross-functional collaboration.
• Act as the first escalation point for complex projects to ensure successful delivery.
• Help elevate projects and issues to the Director of Marketing as needed.
• Help define KPIs and measurement frameworks across all marketing channels.
• Analyze performance data (engagement, reach, conversion, CPA, etc.) and translate insights into strategic recommendations.
• Continuously optimize campaigns, content strategies, and channel investments based on performance insights.
• Report on marketing effectiveness to leadership with clear, actionable insights.
• Play a key role in market research efforts to identify trends, competitive positioning, and audience behavior.
• Help introduce new tools, platforms, and tactics to keep Fulton Grace at the forefront of real estate marketing.
• Drive experimentation and innovation across channels, especially in social and video content.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance
• A vibrant team & work atmosphere
• Full support from our dedicated supervisory staff. Our job is to ensure your success and happiness!
• Group health insurance benefits
• 401(k) benefits
• Staff appreciation events, lunches and happy hours
• Two weeks paid time off, sick leave, and 10 paid holidays (including birthdays off!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees