Team Lead, Digital Strategy and Analytics

Eversource Energy•Westwood, MA

3d•Hybrid

About The Position

Work across the organization to improve processes and find new opportunities to expand the digital customer experience. Utilize the power of data science and advanced analytics to drive financial results and improve customer experiences. Department will work collaboratively with business partners across the organization to determine the right questions to ask, pursue the best opportunities, share insights, and develop practical business recommendations. Deliver data-driven solutions that give Eversource's users the best experience across our platform. This role supervises a team of 2+ FTE's HYBRID WORK POLICY Eversource supports work-life balance by offering hybrid schedules for certain roles. Eligibility is based on job responsibilities, operational needs, nature of work and team dynamics. Current guidelines require employees to work at least three days in the office, including Tuesdays and Wednesdays, with the third day set by the employee and supervisor based on department needs. These guidelines apply to roles approved for remote work and are subject to change, based on managerial discretion and work performance. All applicants must be able to work up to five days in the office if needed (for example: emergencies, training, or other business needs) or should the policy change.

Requirements

Enthusiastic and self-motivated with a desire to learn new tools and technologies
Excellent quantitative, analytical, statistical, and technical (Excel, SQL and one or more of JavaScript/Python/R/(desired) skills
Mastery of one or more of web analytics tools - Adobe Analytics, Google Analytics
Experience leveraging and deploying tag management solutions (Adobe, GTM, etc.)
BS, MS, or MBA in relevant quantitative studies or equivalent experience
Minimum of five (5) or more years in digital analytics and/or testing and/or a related analytical role.
Must be available to work emergency restoration assignment as required.
Must be available to travel between MA/CT/NH as necessary.

Nice To Haves

Utility Industry experience preferred.
Experience with Microsoft Power BI and other BI visualization tools (preferred).
Experience in one or more of the leading online survey tools and platforms (Foresee, Qualtrics, iPerceptions)

Responsibilities

Provides leadership and oversees a team of Digital Analysts through training, project support, and guidance on strategy and analytics
Manages the analytics product portfolio, including analytics tools, surveys, A|B testing, etc.
Conducts formal/informal training on the use of new technologies and measurement reporting
Develop trusted advisor relationships with stakeholders, business partners, and technology teams
Communicates and presents findings to leadership level business partners
Oversees in-depth analyses of self-service performance across various strategic online and mobile projects and presents data-driven insights and recommendations to team members, product owners, and senior management.
Works collaboratively within the Digital Product team to support the execution of the product roadmap
Manages data implementation strategy and presentation of insights to key stakeholders
Creates a digital measurement framework that establishes clear KPIs and goals for all digital channel
Gathers and analyzes behavioral data to support the digital ecosystem and tools
Develops analytics dashboards and ad hoc reports to monitor the performance and health of the digital channels
Proactively identifies any anomalies or inconsistencies in digital data and presents recommendations to improve or resolve
Generates insights from data and leverage contextual feedback to inform the product strategy and feature prioritization
Analyzes variances in KPI's, present analysis to partners, and monitors performance versus plan.
Analyzes web site performance to gauge results of site improvements and provides data-driven business insights