Team Lead, Conversion Rate Optimization (CRO)
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About The Position
The FareHarbor Sites Team Lead, Conversion Rate Optimization (CRO) role is responsible for managing, mentoring and providing guidance to the FareHarbor Sites CRO Team members, including Project Coordinators, CRO specialists and Copy specialists. You will work closely with the SEO Team Lead, SEO Manager, CRO Manager and Performance Marketing Manager, Account Managers, and other Sites Team Leads to facilitate achieving department goals and objectives. This role is responsible for setting targets and driving operational success for clients in contract with FareHarbor sites commercial website packages. This individual will have experience with modern CRO tactics, best practices and experiments as well as experience leading teams in a fast paced atmosphere. This individual will have a good understanding of the tools and processes the team uses to help identify UX/UI-specific inefficiencies in our clients’ websites and assist with implementing data-driven solutions. This individual will be proactive and highly motivated to continue taking on new projects as well as explore new opportunities that could further grow the Conversion Rate Optimization Team. Leadership work will be balanced with individual work on website projects.
