Systems Architect - Marketing Operations

TD SYNNEX • Greenville, AZ

9d • Remote

About The Position

About the Role We are seeking a Marketing Operations lead to serve as the strategic and technical architect of our Go-To-Market (GTM) engine. This is a foundational, hands-on role for a builder who will design our marketing infrastructure from the ground up and scale it as we grow. You will own the strategy for our MarTech stack and lead-to-revenue processes, partnering closely with a dedicated Salesforce Administrator to bring the vision to life. What You'll Do Infrastructure Architecture: Lead the evaluation, selection, and implementation of the MarTech stack. You are responsible for the high-level design of how tools (Automation, Enrichment, Analytics) connect and share data. Salesforce Strategy & Partnership: Collaborate with the SFDC Admin to design the data schema and lead-to-account mapping. You will provide the functional requirements and logic, while the Admin handles the technical configuration within the CRM. System Integration & Orchestration: Manage the "connective tissue" between our marketing tools and Salesforce. You will oversee API connections and middleware to ensure a frictionless flow of lead data. Lead Lifecycle Design: Architect the end-to-end lead lifecycle. You will define the logic for lead scoring, automated nurturing, and routing, and work with the SFDC Admin to ensure these flows are correctly mirrored in the CRM. Digital Campaign Operations & Optimization: Partner with marketing to operationalize and optimize digital campaigns across channels (email, paid media, web, and events). Ensure proper tracking, attribution, and performance measurement across all digital touchpoints. Data Governance & Quality: Establish the organization’s data standards. You will manage database hygiene, list segmentation strategies, and global privacy compliance (GDPR/CCPA), ensuring the data being fed into Salesforce is clean and actionable. Attribution & Performance Reporting: Design the framework for measuring marketing ROI. You will define the attribution models and work with the SFDC Admin to build the dashboards that visualize funnel velocity and conversion rates. Demand Generation Alignment: Work closely with demand generation and digital marketing teams to ensure campaigns are properly instrumented, tracked, and aligned to pipeline and revenue goals. Process Optimization: Continually audit the marketing funnel to identify technical or procedural bottlenecks. You will design automated solutions to replace manual tasks, ensuring we can scale without increasing overhead. What We're Looking For The "System Architect": You have a deep understanding of how B2B marketing systems work together. You can whiteboard a complex data flow and understand the downstream impact of every change. Salesforce Fluency: While you are not the primary Admin, you are a "power user" who understands SFDC objects, campaign influence, and reporting capabilities. You know what is possible in Salesforce and how to ask the Admin for it. Tool Agnostic Logic: You understand the core logic of marketing automation (triggers, webhooks, and synchronization) and can apply that logic to any platform we choose. Digital Marketing Acumen: Strong understanding of digital marketing channels (paid media, email, web, SEO/SEM) and how they translate into pipeline. Familiar with campaign tracking frameworks (UTMs, conversion tracking, pixel implementation) and funnel performance optimization. Data Translation: You can bridge the gap between technical data and business strategy, turning raw metrics into executive-level insights. Performance Mindset: Comfortable working with campaign metrics such as CAC, conversion rates, pipeline contribution, and ROI – connecting marketing activity directly to revenue outcomes. Startup DNA: You thrive in environments where you need to build the "first version" of everything and have the vision to ensure that version can scale. Bonus Points For Marketing Automation: Pardot, Eloqua, HubSpot, Marketo CRM & Data: Salesforce (SFDC), ZoomInfo, 6sense, Clearbit Digital Advertising: Google Ads, LinkedIn Campaign Manager, Meta Ads Web & Analytics: Google Analytics (GA4), Google Tag Manager, CMS platforms (e.g., WordPress, Webflow) Attribution & Reporting: Power BI, Bizible (Marketo Measure), Tableau, Looker Working Conditions Occasional non-standard work hours or overtime as business requires. On-call availability required as necessary. Professional, office environment. Remote / Work-from-home. #LEAP #LI-Remote

Requirements

• The "System Architect": You have a deep understanding of how B2B marketing systems work together. You can whiteboard a complex data flow and understand the downstream impact of every change.
• Salesforce Fluency: While you are not the primary Admin, you are a "power user" who understands SFDC objects, campaign influence, and reporting capabilities. You know what is possible in Salesforce and how to ask the Admin for it.
• Tool Agnostic Logic: You understand the core logic of marketing automation (triggers, webhooks, and synchronization) and can apply that logic to any platform we choose.
• Digital Marketing Acumen: Strong understanding of digital marketing channels (paid media, email, web, SEO/SEM) and how they translate into pipeline. Familiar with campaign tracking frameworks (UTMs, conversion tracking, pixel implementation) and funnel performance optimization.
• Data Translation: You can bridge the gap between technical data and business strategy, turning raw metrics into executive-level insights.
• Performance Mindset: Comfortable working with campaign metrics such as CAC, conversion rates, pipeline contribution, and ROI – connecting marketing activity directly to revenue outcomes.
• Startup DNA: You thrive in environments where you need to build the "first version" of everything and have the vision to ensure that version can scale.

Nice To Haves

• Marketing Automation: Pardot, Eloqua, HubSpot, Marketo
• CRM & Data: Salesforce (SFDC), ZoomInfo, 6sense, Clearbit
• Digital Advertising: Google Ads, LinkedIn Campaign Manager, Meta Ads
• Web & Analytics: Google Analytics (GA4), Google Tag Manager, CMS platforms (e.g., WordPress, Webflow)
• Attribution & Reporting: Power BI, Bizible (Marketo Measure), Tableau, Looker

Responsibilities

• Infrastructure Architecture: Lead the evaluation, selection, and implementation of the MarTech stack. You are responsible for the high-level design of how tools (Automation, Enrichment, Analytics) connect and share data.
• Salesforce Strategy & Partnership: Collaborate with the SFDC Admin to design the data schema and lead-to-account mapping. You will provide the functional requirements and logic, while the Admin handles the technical configuration within the CRM.
• System Integration & Orchestration: Manage the "connective tissue" between our marketing tools and Salesforce. You will oversee API connections and middleware to ensure a frictionless flow of lead data.
• Lead Lifecycle Design: Architect the end-to-end lead lifecycle. You will define the logic for lead scoring, automated nurturing, and routing, and work with the SFDC Admin to ensure these flows are correctly mirrored in the CRM.
• Digital Campaign Operations & Optimization: Partner with marketing to operationalize and optimize digital campaigns across channels (email, paid media, web, and events). Ensure proper tracking, attribution, and performance measurement across all digital touchpoints.
• Data Governance & Quality: Establish the organization’s data standards. You will manage database hygiene, list segmentation strategies, and global privacy compliance (GDPR/CCPA), ensuring the data being fed into Salesforce is clean and actionable.
• Attribution & Performance Reporting: Design the framework for measuring marketing ROI. You will define the attribution models and work with the SFDC Admin to build the dashboards that visualize funnel velocity and conversion rates.
• Demand Generation Alignment: Work closely with demand generation and digital marketing teams to ensure campaigns are properly instrumented, tracked, and aligned to pipeline and revenue goals.
• Process Optimization: Continually audit the marketing funnel to identify technical or procedural bottlenecks. You will design automated solutions to replace manual tasks, ensuring we can scale without increasing overhead.

Benefits

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed