DUTIES AND RESPONSIBILITIES: 1. Responsible for the promotion, sales and merchandising of products for the assigned route. Confer with customers to understand needs, identify best product, process orders, and schedule delivery. 2. Visit each account as scheduled. Develop a rapport with each account’s decision maker and promote CBC products and service by actively recommending displays and POS and actively organizing cooler or shelf sets. 3. Rotate product and ensure no out of date beer and accurate pricing. 4. Review current inventory levels. Determine quantities needed using sales history. Enter order and transmit timely to ensure prompt delivery. Follow up on out-of-stock items, order shortages or missed deliveries. 5. Comply with ABC regulations and supplier requirements. Follow process for close-dated product to protect suppliers, customer, and CBC assets. 6. Follow up on leads for prospective new brands or SKUs. Actively communicate new products, promotions, and opportunities. 7. Request appropriate POS material as needed. Ensure placement of POS meets CBC and supplier standards. 8. Proactively communicate with manager regarding competitor activities, business outlook, and opportunities. 9. Work with customers to resolve any concerns. Escalate sensitive matters to management. 10. Complete customer surveys as required. 11. Work in a safe manner using proper PPE and applying safe lifting and defensive driving techniques. Comply with all safety rules and policies. 12. Attend sales meetings. Actively review cubby information to stay updated on new products and programs. 13. Responsible for care of company-assigned assets including iPad, vehicle, and other equipment. 14. Responsible for regular and punctual attendance to ensure product is delivered timely to CBC customers. 15. All other duties and responsibilities as assigned.