SVP, Worldwide TV Marketing

Lions Gate Entertainment • Santa Monica, CA

272d • $280,000 - $320,000

About The Position

The SVP, Marketing is responsible for the development and execution of overarching marketing strategies in support of the Lionsgate's Television and Worldwide Television Distribution businesses.

Requirements

• Minimum of bachelor's degree in marketing or a related field or equivalent work experience.
• Experience in developing and executing both global and non-US country-specific marketing strategies.
• Minimum 10+ years of experience developing and executing marketing strategies (domestically, globally and country-specific) at a media company and/or agency.
• Experience owning a marketing P&L, controlling costs, and ensuring that marketing efforts align with business objectives.
• Experience partnering with research teams and leveraging data to inform marketing strategies.
• Proven experience partnering with global sales organizations in developing bring-to-market strategies for B2B, B2C businesses which drive sales.
• Understanding and experience in leveraging AI-technologies in developing marketing materials and campaigns.
• Understands and has experience in marketing all forms of library filmed content to anticipate and match the needs of global clients.
• International work experience a plus; multiple language abilities a plus.

Responsibilities

• Lead a robust marketing organization, inclusive of creative services, events, marketing strategy, public relations & social, and marketing operations teams operating domestically, globally and in non-US markets.
• Own the marketing P&L, ensuring management of costs and alignment of spend with business objectives and desired outcomes.
• Oversee all end-to-end marketing strategies, regularly partnering and proactively developing product campaigns and strategies in collaboration with key distribution and development executives to ensure business needs and desired outcomes.
• Leverage marketing expertise and deep understanding of the domestic, global and country-specific TV and media landscape to regularly support revenue growth by aligning marketing strategies with business objectives.
• Optimize the marketing organization to expand the group's focus from a purely business-to-business (B2B) model to include business-to-consumer (B2C) strategies and practices.
• Oversee the development and execution of domestic, global and country-specific marketing campaigns in support of B2C initiatives, including TV development and TV sales, and B2C efforts, including channels across various digital platforms worldwide.
• Oversee the development and execution of B2C marketing strategies that drive the growth and success of FAST Channels business here in the U.S. and internationally.
• Own partnerships with external agencies to ensure the needs of the business are always met timely.
• Develop important internal relationships with all key stakeholders to fully understand the needs and objectives of each area of the business.
• Drive innovation, regularly re-thinking the way in which the marketing team proactively approaches the needs of the business based on the changing needs of our global clients and marketplaces.
• Partner with Global Research and Sales Strategy & Planning to incorporate research findings and sales strategies into campaign strategies and materials.

Benefits

• Full Coverage - Medical, Vision, and Dental
• Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Motion Picture and Sound Recording Industries
• Education Level: Bachelor's degree