SVP, TPO Market Strategy

Pennymac • Westlake Village, CA

244d • $110,000 - $170,000

About The Position

PENNYMAC is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market. At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.

Requirements

• Minimum 10 years of experience in mortgage lending, with a strong focus on the Third Party Origination (TPO) channel.
• Minimum 8 years of Marketing experience in the mortgage industry (preferably TPO).
• Deep understanding of the TPO market, including Loan Officer needs, industry trends, and competitive landscape.
• Proven track record of developing and executing successful marketing campaigns targeted at mortgage professionals.
• Solid grasp of mortgage products, guidelines, regulations, and industry trends, especially as they relate to marketing.
• Excellent communication, presentation, and writing skills.
• Strong analytical skills and experience using data to inform marketing strategies, measure campaign effectiveness, and optimize performance.
• Social media expertise with a proven ability to drive engagement.
• Highly motivated and results-oriented individual with a strong ability to take initiative, manage projects independently, and drive results.
• Proven ability to lead and inspire teams, build consensus, and collaborate effectively with internal and external stakeholders.

Responsibilities

• Drive growth initiatives for Third Party Origination (TPO) by developing dynamic market strategies to increase market share in the TPO Channel.
• Develop and articulate comprehensive TPO market strategies, translating executive vision into actionable marketing direction.
• Conduct thorough market analysis, leveraging data and insights to identify growth opportunities and target high-producing Loan Officers.
• Identify and curate customer insights based on market research and customer data to develop actionable marketing segments and personas.
• Provide strategic oversight and guidance to marketing teams on campaign development, content creation, and execution.
• Collaborate with marketing to evaluate marketing campaign effectiveness, and optimize marketing spend and investment as appropriate.
• Develop and refine strategies for engaging and activating TPO Clients, focusing on providing value and building strong relationships.
• Represent Pennymac as a thought leader in the TPO space, contributing to industry discussions and fostering strategic partnerships.
• Provide strategic direction for TPO marketing initiatives, including the development of communication plans and executing promotional campaigns.
• Analyze marketing performance data and gather feedback to inform strategic adjustments and optimize marketing effectiveness.
• Collaborate closely with internal teams, including Marketing, Sales, Business Development, and operations to align strategies and execute initiatives.
• Build strong relationships with external partners, such as trade organizations and key broker partners, to enhance Pennymac's market presence.
• Communicate Pennymac's strategies effectively with Loan Officers, Mortgage Brokers, and Non-Delegated Mortgage Bankers.

Benefits

• Comprehensive Medical, Dental, and Vision
• Paid Time Off Programs including vacation, holidays, illness, and parental leave
• Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
• Retirement benefits, life insurance, 401k match, and tuition reimbursement
• Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Real Estate