SVP, Subscription Growth and Head of Growth Mission

The New York Times-posted 3 months ago
$330,000 - $350,000/Yr
Full-time
New York, NY
5,001-10,000 employees
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Reporting into our Chief Growth & Customer Officer, you will lead the execution of our subscription growth strategy to grow The New York Times's subscriber base to 15 million globally by the end of 2027 – and beyond. You will oversee the cross-functional Growth Mission (approximately 200 people), serve as a key leader of our overall product development organization and partner closely with other executives to drive high-impact work, innovation, and operational excellence, while fostering a culture that is inclusive, collaborative, and ambitious.

  • Develop new and ambitious strategies for pursuing discontinuous subscription growth, including how we leverage our portfolio of products to build deeper relationships with customers.
  • Drive strategy and resources towards our biggest subscription bets across our expanding portfolio of products (News, Games, Cooking, The Athletic, Audio, and Wirecutter) to achieve 2027 subscriber goals and beyond.
  • Optimize key points of the commercial flow for web and apps - from registration, onboarding and purchase flow to churn reduction and re-acquisition.
  • Advance our predictive modeling capabilities in collaboration with data scientists and engineers to improve performance at key commercial moments.
  • Continue to improve our customer experience through best-in-class self-service tools and smart, trust-building interactions.
  • Partner closely with the strategy and subscriber engagement teams to develop and execute smart churn reduction and pricing strategies.
  • Augment our commercial messaging systems to drive better conversion, cross-promotion, and retention.
  • Improve our capabilities and operational processes to enable faster growth and ensure quality of our user experience and systems, including integrating Generative AI into our day-to-day workflows in new ways.
  • Accelerate international growth through targeted application of high-impact initiatives.
  • Meet or exceed print subscription revenue and volume goals.
  • Set top level guidance for cross-functional product development teams as they plan their objectives and roadmaps.
  • Regularly review performance metrics and work closely with teams to adjust our strategy, roadmaps and targets accordingly.
  • Make key trade-off and prioritization decisions to ensure teams are able to focus on the most impactful work in pursuit.
  • Encourage ambitious, unconventional thinking and help refine ideas into actionable plans.
  • Lead a high-performing team of product directors and managers.
  • Communicate clearly and regularly with teams, stakeholders, and executives to align on progress, challenges, and opportunities.
  • Champion a healthy, inclusive, collaborative, and results-oriented culture.
  • 10+ years of experience leading subscription growth and/or managing a P&L of fast-growing digital businesses.
  • Demonstrated expertise in the dynamics of digital subscription models.
  • Experience leading large, cross-functional teams (75+ person) to great impact.
  • Experience working closely with senior leadership teams to report on strategic decisions and results.
  • A strategic thinker who moves seamlessly between big-picture planning and detailed execution.
  • High signal-to-noise ratio, with the ability to take in a large amount of information, synthesize it and identify the most critical pieces.
  • Financial acumen; able to align strategy and initiatives to business outcomes.
  • Experience with product development life cycle, including proven ability to take ideas from product strategy, to design implementation, to technical execution, to measuring results.
  • Clarity and decisiveness when faced with insights, with the ability to convert that information into action.
  • Emotionally intelligent, empathetic, and attuned to team dynamics.
  • Passion for bringing out the best in those around you and facilitating the success of others.
  • Excellent communicator – verbally, in writing, and in presentations.
  • Effective at collaborating with people from diverse backgrounds, teams, and working styles.
  • Committed to sharing, receiving, and acting on feedback.
  • Passionate about The New York Times's journalistic mission, and understands its ethical considerations.
  • The annual base pay range for this role is between $330,000—$350,000 USD.
  • The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
  • We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
  • We encourage people from all backgrounds to apply.
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