SVP, Revenue Marketing

Advance Magazine PublishersNew York, NY
318d$375,000 - $450,000

About The Position

Condé Nast is one of the world's most renowned media companies, creating and distributing every type of media today, spanning print and digital publishing of all forms and content, including audio, video, and social. With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Recent new launches include Condé Nast Traveler Germany, Condé Nast Traveler Middle East, and AD Middle East. The new Senior Vice President of Revenue Marketing (SVP Revenue Marketing) will focus on elevating brand presence, amplifying cultural moments, enhancing engagement, and driving monetization across all revenue streams. They will bring the portfolio of brands to life, driving engagement, amplifying value, and delivering creative solutions that align with strategic goals and resonate with diverse stakeholders. The SVP of Revenue Marketing will oversee brand, B2B, client, and direct-to-consumer marketing strategies, creative development, production, and activation across all platforms, supporting client goals and driving customer acquisition.

Requirements

  • Proven leadership of a world-class, global marketing organization responsible for driving significant revenue impact.
  • Experience building and leading multifaceted, global marketing teams of relevant scale across all subfunctions, particularly commercial marketing functions.
  • Has successfully led large-scale marketing campaigns; balances a focus on brand management and creative development and production with a strong understanding of digital marketing, social media, and emerging marketing trends.
  • Significant experience at businesses with a recurring revenue model or membership-based programs with strong digital support.
  • Has been successful in highly matrixed organizations, handling responsibility for global teams and serving multi national customers.

Nice To Haves

  • Experience in managing through change and evolution.
  • Familiarity with subscription-based revenue models as well as advertising-based business models.

Responsibilities

  • Transform the company's marketing activities by developing and implementing a global, holistic, data driven, and digital strategy that aligns with company goals and drives current and future revenue growth.
  • Build the identity and positioning of the company's iconic brands to increase demand and key brand health KPIs, including customer acquisition and retention.
  • Develop, optimize, and execute comprehensive marketing strategies for Condé Nast brands to support customer acquisition, subscription monetization, client activation, and B2B efforts across all platforms.
  • Partner with key stakeholders to bring all revenue marketing efforts under one umbrella, creating consistent roles and processes.
  • Lead and operate with a global mindset to support the global marketing organization's day-to-day operational and strategic aspects.
  • Build, manage, and motivate a high-performing marketing team focused on brand, creative strategy, production & activation, commercial creative, B2B & consumer creative, and events.
  • Strengthen collaboration across departments to ensure cohesive messaging and strategy execution.
  • Foster a culture of creativity and innovation, encouraging new ideas and approaches.
  • Directly oversee marketing efforts related to consumer and commercial revenue growth.
  • Lead the team in ideation and execution of all creative marketing initiatives around key brand, cultural, and acquisition moments.
  • Oversee the activation of marketing campaigns across all channels and platforms.
  • Manage the global revenue marketing budget and determine the appropriate investment level for all marketing efforts.
  • Analyze performance and ROI metrics to measure success, report to executive leadership, and inform future strategies.
  • Work closely with business leaders across revenue to develop and inspire a unified marketing team.
  • Share best practices across the organization to ensure holistic business growth.

Benefits

  • Base salary range from $375,000-$450,000.
  • Discretionary bonus compensation.
  • Generous employee benefits package.
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