SVP, Research

About the position

As SVP, Research Analytics you will be pivotal in managing the research agenda for the full media agency ecosystem. These responsibilities span primary research, forecasting reporting and directing audience needs for the agencies comms design and strategy groups. In addition, serving as a consultant to all Mediabrands planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of directors and managers.

Responsibilities

• Support of new business efforts with primary and evaluation of secondary research
• Represent agency at industry committees and at conferences
• Lead agency relationship with research and measurement vendors
• Ability to communicate succinctly and professionally to senior leadership at the client and agency
• Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
• Manage a team of research and analytics professionals

Requirements

• Experience evaluating various attribution approaches including MTA
• Demonstrated success leading work multi-functional teams
• Deep understanding of media and marketing trends and the ability to pull together a variety of data sets to build narratives
• Experience drafting, fielding and analyzing surveys and qualitative measurements
• Experience with syndicated data sets such as MRI Simmons, GWI
• Experience with media measurement companies and methodologies
• Strong MS Excel & Power Point skills
• Demonstrated success in helping clients take concrete marketing action based on strategic and media inputs
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment
• Expertise of audience science capabilities and good practices

Nice-to-haves

• 12+ years of experience in agency or client-side digital media planning or media analytics
• Presentation development and delivery
• Leadership and change management
• Strong written and verbal communication
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
• Ability to provide feedback & guidance in a constructive manner to direct reports
• Collaboration, including ability to drive clarity in a multi-stakeholder environment

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award