SVP, North America Commercial Excellence

Brink's Inc•Coppell, TX

About The Position

The SVP, Commercial Excellence is a strategic leadership role responsible for driving revenue growth, market expansion, and customer value across the Brink’s North America business. This executive will lead commercial strategy development and execution, oversee key account management, pricing, business development, customer experience, and ensure alignment with operational capabilities and financial goals. This role will lead the evolution from transactional and product-led selling to a solution-based, customer-outcome-driven commercial model. The SVP will champion consultative selling capabilities that integrate Brink’s full portfolio of services across cash logistics, Digital Retail Solutions (DRS), and ATM Managed Services (AMS), into scalable, differentiated customer solutions that drive long-term value, retention, and profitable growth.

Requirements

Bachelor's degree in business, finance, or related field; MBA preferred.
15+ years of commercial leadership experience
Demonstrated experience leading solution-based, consultative selling organizations with complex offerings and long sales cycles.
Proven ability to align commercial strategy with product and operations teams to deliver scalable customer solutions.
Proven track record in strategic planning, sales leadership, and customer relationship management.
Exceptional leadership and communication skills, with the ability to inspire and influence teams at all levels of the organization.
Demonstrated ability to drive change and lead transformational initiatives within complex organizations.
Excellent strategic thinking and planning abilities with a focus on driving long-term business growth.
Strong business acumen and financial literacy to evaluate and optimize commercial performance.
Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
Forward-thinking mindset, staying up to date with industry trends, emerging technologies and best practices in commercial excellence.

Nice To Haves

Experience selling integrated service platforms or managed services solutions.
Strong capability in value engineering, business case development, and executive-level solution storytelling.
Familiarity with outcome-based, bundled solutions, and long-term commercial partnerships.

Responsibilities

Strategic Leadership & Growth Lead the shift from product-centric sales to solution-based, consultative selling models aligned to customer business outcomes
Develop and execute the commercial strategy aligned with company objectives.
Define and embed industry-specific and customer-segment solution strategies, integrating multiple Brink’s capabilities into cohesive value propositions.
Lead the development of a 3–5-year commercial roadmap focused on strategic revenue growth, market expansion, and executional excellence.
Partner with Operations, Product, Finance, and Transformation teams to ensure commercial strategies are supported by scalable, operationally viable solutions.
Sales & Business Development Lead national and market sales teams to achieve revenue and profitability targets through solution selling and value-based commercial models, with a strong focus on Digital Retails Solutions and ATM Managed Services.
Drive complex, multi-stakeholder sales cycles that position Brink’s as a strategic partner, not a transactional vendor.
Strengthen executive-level customer engagement, building trusted-advisor relationships focused on solving customer challenges and enabling growth.
Commercial Enablement & Solution Selling Design and implement solution-selling methodologies, tools, and playbooks that enable sales teams to sell integrated, multi-service offerings.
Partner with Marketing and Product to develop solution messaging, value propositions, and ROI models tailored to key customer segments.
Establish performance metrics that measure solution adoption, deal complexity, customer lifetime value, and retention, not just revenue.
Leverage customer insights, data, and market intelligence to continuously refine solution offerings and sales approaches.
Pricing & Contract Management Develop value-based pricing strategies that reflect total solution economics, customer outcomes, and long-term partnerships.
Lead complex, multi-service contract structures, including bundled offerings, outcome-based pricing elements, and long-term agreements.
Customer Experience & Value Proposition Champion end-to-end customer solutions that deliver measurable operational, financial, and risk-mitigation value.
Embed structured value realization and post-sale solution governance into key account management practices.
Ensure CRM and key account frameworks support cross-selling, upsell, and solution expansion opportunities.
Team Leadership & Collaboration Build sales capability and lead high-performing commercial teams across sales, marketing, account management and customer experience.
Collaborate with cross-functional teams, including sales, marketing, finance and operations to align business objectives and optimize commercial outcomes.
Foster a culture of performance, accountability, and continuous improvement.