SVP, Media Investment

Publicis Groupe • New York, NY

259d • $176,700 - $288,765

About The Position

The SVP, Media Investment leads the media investment discipline for a large financial services client here at Razorfish. This person is responsible for the development and communication (both internally and externally) of the agency's point-of-view in digital media. This person is a recognized thought leader and a conceptual thinker who inspires our clients and the internal team. The SVP also works with the Client Service, Delivery, and Business Development community to develop media solutions (strategy, team, staff, financial model) to support and grow ongoing relationships. They play a prominent role in the relationships with key senior client stakeholders and can be seen as the Client Lead in certain relationships. This individual also connects other Razorfish disciplines and Groupe leads, exchanging ideas and honing a collaborative problem-solving approach, while managing and developing their team members.

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 15+ years of experience in media, primarily in performance media roles
• 10+ years of digital/performance media experience, with preference for activation roles
• 6+ years of prior staff management experience
• Has led major client businesses and/or client strategy for major accounts which resulted in client growth and satisfaction
• Experience managing large media clients (account level spend of $500MM) with integrated, multi-media marketing campaigns
• In-platform trading background
• Proven ability to lead, providing strategy/vision and implement/execute leadership

Responsibilities

• Oversee implementation of national video, search, social, and programmatic media, working with the team toward cross-channel efficiencies and best practices
• Help build and drive platform and channel strategy
• Play a role in dynamic creative optimization strategy and brand safety efforts
• Responsible for senior national media and search personnel plus key regional team members (40+ reports)
• Maintains strong marketplace relationships with executive publisher and vendor partners
• Thought leadership including industry and media interviews, speaking at events, blogging, and/or POVs
• Responsible for some of the operational aspects of the media practice (Promotions, Merit, Staffing, etc.)
• Assist Client Service, Delivery, and more junior media leaders in determining optimal levels of staffing and utilization based on agreed-upon priorities
• Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients
• Demonstrate practical knowledge of integrated media channel planning including direct buys, programmatic, social, and search - plus an ever-evolving combination of upper-funnel branding and direct-to-consumer performance media
• Provide strategic thought leadership and a strong POV on how media fits within a connected marketing world through a strong partnership with data and analytics, as well as ancillary touchpoints with account, technology, strategy, and creative teams as needed to move the business forward
• Assume the lead role on the core client team to identify issues, develop the internal team's skillset, and identify and nurture new organic growth opportunities
• Act as a true embedded partner with the client team on their digital transformation journey; we are an extension of their team, and they of ours
• Act as the steward of the business from an operational and financial aspect; business planning, revenue and margin stewardship, scoping, staffing, and financial/commercial models will be key responsibilities in this role

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements ‘Work Your World' Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree