SVP Cultural Attractions-Park City UT

Event Network•Park City, UT

About The Position

This is a unique and exciting opportunity to lead the retail experiences at the most iconic and beloved attractions in North America. Spanning a diverse mix of museums, science centers, zoos, gardens, and military locations, this portfolio puts making memorable experiences and extending the brand mission of our Partners at the heart of all we do! The Senior Vice President, Cultural Attractions (SVP, Cultural Attractions) leads a critical portion of Event Network’s Cultural Attractions portfolio, overseeing a diverse and iconic mix of experiential retail businesses across North America. This role is accountable for strategic business planning, operational and guest experience excellence, partner relationships, and financial performance for high-volume, attraction-based retail environments. The SVP, Cultural Attractions is a recognized expert in experiential retail, with deep experience leading attraction-based retail businesses, managing complex stakeholder environments, and executing brand-driven partnerships. This leader builds and sustains long-term relationships with our Partners while driving per capita sales, revenue and EBITDA growth, and exceptional guest experiences. As a senior member of the Store leadership team, the SVP, Cultural Attractions acts as an ambassador for Event Network internally and externally and plays a key role in shaping the future growth of Event Network’s Cultural Attractions business.

Requirements

15+ years of retail experience of increasing seniority, ideally with a focus on experiential, hospitality, or engagement-driven retail.
Proven experience leading large retail teams spanning senior leadership through to frontline team populations.
Expertise in retail storytelling that drives revenues, per capita sales, and EBITDA.
Deep understanding of retail portfolio leadership and the ability to translate strategic objectives into profitable and compelling retail experiences.
With experience leading retail portfolios north of $250MM.
Exceptional stakeholder and team leadership skills; able to navigate and influence in a complex, matrixed organization.
Outstanding verbal and visual communication skills, including experience with C-suite presentations, strategy articulation, and stakeholder meetings.

Responsibilities

Provide leadership for Event Network’s Cultural Attractions portfolio, ensuring alignment with strategic priorities, Partner expectations, and financial performance goals.
Develop and execute strategic business plans for each business within the Cultural Attractions community that maximize per capita sales, revenues, and profitability while consistently exceeding Partner expectations.
Build, develop, and maintain strong, trusted relationships with cultural institutions, attraction Partners, and third-party stakeholders with the goal of long-term partnerships and successful renewals.
Lead high-volume attraction retail operations, ensuring consistent execution of Event Network standards, operational excellence, and compelling experiential retail environments.
Champion experiential retail strategies that connect guests to the story, mission, and brand of each Partner while driving commercial performance.
Lead IP, licensing, and brand partnership initiatives, collaborating with internal teams and external stakeholders to ensure brand integrity, guest relevance, and financial return.
Present Executive-level Monthly and Quarterly Business Reviews to Partners, clearly communicating results, insights, and forward-looking strategies, and ensuring timely and professional follow-up execution.
Collaborate closely with Merchandising, Marketing, Finance, and Store Support Center teams to align strategy, identify trends, resolve issues, and support company-wide operational goals.
Support future growth of Event Network by building, developing, and retaining a high-performing and diverse leadership bench across the Cultural Attractions portfolio.
Ensure effective and efficient training, coaching, and development programs that strengthen store leadership, operational capability, and service excellence.
Ensure all stores operate at the highest standards, with full adherence to Event Network policies, procedures, governance, and Partner requirements.
Uphold, evaluate, and evolve established best practices; provide feedback to store leadership and work within the portfolio to develop new best practices that enhance per capita sales, revenue, and guest experience.
Communicate clear expectations and hold self and leadership teams accountable to all Event Network standards of performance, behavior, and values.
Serve as an executive ambassador for Event Network within the cultural attractions and experiential retail industry.