The person has been and will be a powerhouse in all things social/digital/experiential SVPs are those who have more than proven themselves as a leader to our clients, team and agency—they have consistently put in exceptional work and are one of the highest performers. They can be trusted to lead a pitch and be in the room to deliver the final presentation. They are key to our future. And because of this, they are ready to lead beyond their team and clients, but at a department and agency level. GCDs take on a leadership role department-wide in addition to their team responsibilities. They are tapped to lead something our agency needs to grow and their skill set aligns. They are not just making the work better, they are proactively figuring out how to persuade clients, understanding and navigating personalities and politics. Their opinion matters and is expected by the client, because they have earned the trust to lead them to great work.