SVP/Chief Marketing Officer

TTCU•Tulsa, OK

About The Position

Position Summary The Chief Marketing Officer (CMO) is a strategic executive leader responsible for developing and executing comprehensive marketing, branding, and member growth strategies that advance the credit union’s mission, financial strength, and community impact. As a key member of the executive leadership team, the CMO drives brand awareness, member acquisition and retention, product marketing, digital engagement, and community partnerships while ensuring alignment with the credit union’s values and regulatory environment. Supervises: Director of Marketing, Director of Strategy & Planning, Director of Inclusive Banking & Community Relations Essential Job Functions and Responsibilities Strategic Leadership Develop and implement a multi-year marketing strategy aligned with the credit union’s growth objectives and member-focused mission. Serve as a strategic advisor to the CEO and Board of Directors on brand positioning, market expansion, and competitive differentiation. Lead annual marketing planning, budgeting, forecasting, and performance reporting. Leverage market research, member insights, and data analytics to guide strategic decisions. Brand & Member Experience Define and steward the credit union’s brand identity across all channels and touchpoints. Ensure a consistent, member-centric experience across digital, branch, and community interactions. Oversee public relations, reputation management, and crisis communication strategies. Growth & Product Marketing Partner with lending, retail, digital banking, and operations teams to design and promote competitive financial products and services. Drive member acquisition, cross-sell, and retention strategies across consumer and business segments. Develop targeted campaigns using segmentation, lifecycle marketing, and personalization strategies. Digital & Performance Marketing Lead digital transformation initiatives related to marketing technology (CRM, marketing automation, analytics). Oversee website strategy, SEO/SEM, social media, email marketing, paid media, and content marketing. Monitor KPIs including ROI, cost per acquisition, engagement metrics, and campaign performance. Community & Partnerships Strengthen community presence through sponsorships, financial education programs, and strategic partnerships. Build relationships with local organizations and community leaders to enhance brand visibility and trust. Team Leadership & Development Build, mentor, and lead a high-performing marketing team. Foster a culture of collaboration, innovation, accountability, and continuous improvement. Manage external agencies, vendors, and strategic partners.

Requirements

Bachelor’s degree required; advanced degree preferred (MBA or related field)
Minimum of 10 years of progressive marketing experience, including senior or executive leadership roles
Proven track record in strategic growth, data-driven campaigns, and digital marketing
Marketing strategy and ROI measurement
New market entry and growth initiatives
Digital marketing, social media strategy (including TikTok), and website creation
People management and team leadership
Strong strategic thinker with excellent communication and presentation skills
Experience in high growth digital marketing environment
Advanced knowledge and demonstrated success in developing and implementing multi-channel multi market marketing across a variety of marketing platforms including traditional media, digital, social media, and community events.
Experience with Google tools (Google Analytics, Google Adwords, Search console)
Strong experience with digital marketing, AI, and all social media platforms
Advanced written and verbal communication skills with emphasis on journalistic writing and editing, spelling
Strong project management and organizational abilities to implement marketing plans and departmental initiatives that are developed from and informed by research, data, and analytics.
Demonstrated experience with brand development and brand management.
Experienced in strategic planning including fostering innovation, developing, and planning projects, and organizing and negotiating the allocation of resources.
Ability to work with confidential information and always maintain confidentiality.
Ability to create an atmosphere which promotes TTCU’s Core Values by maintaining a high level of personal integrity, presenting a friendly, enthusiastic, and professional demeanor while providing extraordinary service to employees and members and fostering teamwork among employees.
Growth driven leader who maintains productive climate and confidently motivates, mobilizes, and coaches team members to meet high performance standards.
Possess a high level of personal integrity and present a friendly, enthusiastic, and professional demeanor while providing extraordinary service to members and fostering teamwork among employees.

Responsibilities

Develop and implement a multi-year marketing strategy aligned with the credit union’s growth objectives and member-focused mission.
Serve as a strategic advisor to the CEO and Board of Directors on brand positioning, market expansion, and competitive differentiation.
Lead annual marketing planning, budgeting, forecasting, and performance reporting.
Leverage market research, member insights, and data analytics to guide strategic decisions.
Define and steward the credit union’s brand identity across all channels and touchpoints.
Ensure a consistent, member-centric experience across digital, branch, and community interactions.
Oversee public relations, reputation management, and crisis communication strategies.
Partner with lending, retail, digital banking, and operations teams to design and promote competitive financial products and services.
Drive member acquisition, cross-sell, and retention strategies across consumer and business segments.
Develop targeted campaigns using segmentation, lifecycle marketing, and personalization strategies.
Lead digital transformation initiatives related to marketing technology (CRM, marketing automation, analytics).
Oversee website strategy, SEO/SEM, social media, email marketing, paid media, and content marketing.
Monitor KPIs including ROI, cost per acquisition, engagement metrics, and campaign performance.
Strengthen community presence through sponsorships, financial education programs, and strategic partnerships.
Build relationships with local organizations and community leaders to enhance brand visibility and trust.
Build, mentor, and lead a high-performing marketing team.
Foster a culture of collaboration, innovation, accountability, and continuous improvement.
Manage external agencies, vendors, and strategic partners.