SVP, Brand Management - Sports & Lifestyle

Authentic Brands Group • NY

308d • $200,000 - $300,000

About The Position

As the SVP, Brand Management - Sports & Lifestyle (Reebok), you will play a pivotal role in the global integration of the Reebok brand into the Authentic Brands portfolio. This critical position requires close collaboration with the Global President, Sports & Lifestyle, regional leaders, and corporate teams to execute and continuously refine strategies that leverage Reebok’s heritage and prestige to drive brand growth and sales. We are looking for a visionary leader with deep expertise in footwear, brand licensing, retail, and eCommerce, complemented by a robust network within the licensing and retail sectors. In this role, you will hold ultimate accountability for the brand’s performance and spearhead new business development initiatives across the region.

Requirements

• Have 15 or more years’ experience in the sporting goods or associated industry, with an emphasis on brand monetization and development.
• Be a driven self-starter with executive-level leadership qualities.
• Have extensive hands-on experience leading all aspects of a business operation, including business development and sales, brand management, and marketing.
• Be a decisive problem solver with the ability to assess situations quickly, consider options, and choose a path forward.
• Have experience working independently and exhibit excellent communication skills.
• Understand the mechanics of the licensing business model.
• Possess an extensive network of contacts in the licensing and retail sectors in the assigned territory.
• Have a deep understanding of the market and consumer in the assigned territory.
• Have earned a bachelor’s degree, MBA preferred.

Responsibilities

• Develop and lead Authentic’s territory strategy.
• Manage the strategy and execution of a multi-million-dollar business, including planning, revenue forecasting, and business analysis to inform go-forward plans for growth and efficiency.
• Work collaboratively with Authentic’s corporate international leadership team to develop and execute the strategy for expansion in the region.
• Develop and implement business plans to ramp up business development and awareness of the company’s brand portfolio.
• Position the brands competitively; monitor competitor product efforts, site changes, and industry trends; work proactively to sustain the strength of brands and products.
• Work collaboratively with licensees to develop and execute critical action plans, including product initiatives, wholesale and retail distribution efforts, and digital and social media marketing.
• Lead territory business development.
• Formulate a development strategy that generates a new business pipeline; incorporate regional and categorical nuances into the sales strategy.
• Work with corporate and local People & Culture to source and recruit a business development team that prospects, qualifies, and closes new licensing and direct-to-retail deals.
• Take a hands-on approach to business development; work closely with the business development team to drive sales activity and close deals.
• Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects.
• Establish, manage, and optimize a high-performing team.
• Serve as leader and manager of the territory team including business development, partner management, marketing, legal, and shared services.
• In partnership with Authentic Corporate, source, recruit, and select top talent for the team.
• Mentor and lead the territory team; plan and execute talent retention strategies.
• Coordinate for the delivery of training, career, and talent development that retains talent and strengthens the business.
• Observe team performance and provide regular feedback and coaching to help team members maximize their contributions.
• Own partner licensee relationships: Train, develop, and ensure licensees are adhering to the standards of their agreements.
• Coordinate and align brand marketing between Authentic and licensees, guaranteeing the most up-to-date brand information is conveyed to and adopted by the licensee.
• Monitor licensee performance and proactively troubleshoot and correct challenges relating to key contractual and operational issues.
• Support accounts receivable and collections activity.
• Lead and facilitate productive communications between the territory and Authentic corporate office; ensure that local employees are informed and aware of corporate initiatives and directions related to their job responsibilities.
• Establish a formal framework for the timely and transparent reporting of business matters to the Authentic corporate team.

Benefits

• Salary range of $200,000 - $300,000.
• Equal opportunity employer with a commitment to diversity and inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Bachelor's degree