SVP, Brand Creative Lead

US Bank • Chicago, IL

373d • $170,255 - $220,330

About The Position

The Brand & Creative team at U.S. Bank supports growth by positioning U.S. Bank strongly in the market, increasing cultural relevancy and delivering creative solutions that drive business outcomes. We are looking for a customer-centric, innovative creative leader who will grow awareness and demand for U.S. Bank products, services and experiences through best-in-class storytelling and creative expressions. This leader will have the opportunity to set the vision and operationalize our in-house creative studio of designers and writers and consider how AI will extend the team's capacity and capabilities in the future. In this role, you will partner to determine the best way for U.S. Bank to represent our brand identity and customer promise across channels, platforms, and experiences. The role involves an equal mix of creative vision, production excellence as well as team leadership. You will be a key brand ambassador responsible for protecting and communicating U.S. Bank's brand. You will oversee our brand's visual and verbal 'voice' internally, across our lines of business, channel partners and externally in the marketplace.

Requirements

• 10+ years of creative leadership.
• 6+ years of team leadership experience in an in-house agency.
• Financial services experience highly preferred.
• Experience launching and/or transforming an in-house agency model.
• Exceptional writing, editing, and proofreading skills with a strong command of language.
• Expertise in brand storytelling and content strategy.
• Strong digital expertise - creative development expertise for video, web, digital display advertising, social channels, SEO/SEM.
• Equally skilled in strategic planning and the ability to drive creative and brand execution across a variety of initiatives.
• Knowledge of layouts, graphic fundamentals, typography and limitations of the web.
• Strong working knowledge of UX design, brand development, and creative process.
• Outstanding client focus and critical thinking skills.
• Strong written, verbal and presentation skills.
• Excellent interpersonal and communication skills.
• Strong drive for results.
• Ability to manage and maintain multiple projects in a fast-paced environment.
• Ability to recruit, hire, train and supervise employees.

Nice To Haves

• Graduate degree preferred.

Responsibilities

• Developing creative concepts that meet the business objectives of the organization and advance our brand strategy.
• Establishing creative direction for the brand and partnering to evolve brand governance.
• Identifying emerging trends and integrating them into U.S. Bank's creative process to maximize brand awareness, strengthen our positioning and support demand generation.
• Driving brand consistency across all touch points through an ongoing focus on staff engagement, processes and tools.
• Extending U.S. Bank's refreshed brand strategy from brand standards to a distinct brand voice that extends across all communication channels.
• Ensuring that brand standards are consistent.
• Developing and/or maintaining a centralized brand repository that provides employees and external partners with brand guidance, best-in-class brand examples and links to creative assets.
• Establishing a reliable creative process (concept > development > review > approval) that matches the timetable of the business.
• Partnering with marketing leaders, product development and innovation teams on product naming frameworks and initiatives.
• Supervising and inspiring current team of ~15 internal creative professionals and freelance and vendor partners.
• Working with marketing, brand strategy, brand execution, events and sponsorship teams as well as designers and copywriters to develop concepts and present to stakeholders.
• Determining the right mix of in-house vs. out-sourced creative development including photography, video and other creative assets.
• Providing quality control and brand alignment over concepts and projects.
• Leading creative sessions for project kick-offs and ideation.
• Creative direct multiple projects from concept through completion.
• Managing the company's digital assets in the most cost-effective manner with accessible DAM tools.
• Responding to feedback in a timely manner.
• Developing compelling concepts that support positioning and messaging narratives across different channels.
• Partner to position U.S. Bank through campaigns that elevate the brand and support solution launches.
• Ensuring team meets deadlines and stays within budget.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees