Supervisor, Paid Social

PUBLICIS GROUPE•New York, NY

62d•$73,910 - $116,380

About The Position

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One." As social media continues to take a greater share of consumers' time, and ad spend is increasing rapidly, so is Publicis' world class team of paid social specialists. You'll be part of a team that's keeping a pulse on the constantly evolving social media landscape, where new features and advertising opportunities are popping up daily. To help with this, we're looking for an outstanding Media Supervisor, Paid Social - someone who has who has a passion in equal parts for both data & analytics and the world of social media. Sound like you? Read on. You'll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs). As Media Supervisor, Paid Social, you'll manage a team of direct reports that are implementing our clients' paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy.

Requirements

Superior collaboration and teamwork skills; experience working with cross-functional teams
Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.
Intermediate to advanced skills in Excel
Excellent verbal and written communication skills
The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media
Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)
Positive attitude and able to work independently, as well as part of a team
Bachelor's Degree Required
5-7+ years of experience in media planning/buying or ad operations preferred
2+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms.
1+ years of team management experience

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

Overseeing development of paid social media program strategies and analysis for clients, collaborating closely with other Media practices, Account, Creative, Social Strategy and Measurement teams to ensure that work is strategically aligned and on brief
Expertly guiding and managing relationships between teams and clients to consistently deliver high-quality, inspiring work and grow our business
Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for QA'ing campaign setup and trafficking.
Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs.
Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns.
Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
Work flexible hours to adapt to the real-time nature of the social space. Be available "on call" during non-business hours for posting and optimizing as needed.
Participate in the training of junior team members as needed.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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