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The Integrated Supervisor manages and makes sure the team is executing well on the details while paying attention to the big picture of the media campaign. A successful Supervisor demonstrates skill in ‘owning’ and ‘being accountable for’ the business, which is defined as a clear understanding of overarching, high level business objectives for the client; and how, strategically, OMG23 is recommending we achieve those objectives. The Supervisor is tasked to provide the team with client perspectives, insights, goals and strategies, as well as to personally manage all communication plans, assignments and projects within the team. The Supervisor is a model for the team’s talent, in terms of communications style and frequency, along with being a motivator, coach, guide, and supporter.