Supervisor, Brand Experience

Publicis Groupe • New York, NY

154d • $59,850 - $90,620

About The Position

The Supervisor, Brand Experience (BE) manages the day-to-day media planning for their assigned account(s)/brands. They leverage their experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff. They work cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. The Supervisor helps develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

Requirements

• 3+ years of experience in media planning experience across media channels.
• Previous team management experience is a plus.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Detail-oriented with the ability to multi-task and manage competing priorities and deadlines; be able to identify and promote solutions.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Experience working within media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI).
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business.
• Demonstrated ability to learn new proprietary software and processes quickly and proficiently.
• Strong communication skills, with ability to present to clients, maintain client correspondence and internal documentation.
• Understanding of activation/negotiation team functions and the capabilities of each media channel to maximize the impact and components within each campaign.

Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control.
• Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
• Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies.
• Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
• Lead development and presentation of paid media tactical recommendations in partnership with internal team members.
• Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
• Craft POVs on key category, competitive, client, and media opportunities.
• Develop and maintain team timelines for deliverables, ensuring effective communication of project updates and challenges.
• Manage multiple workstreams, effectively allocating direct report resources day-to-day.
• Oversee client status documents and lead client status meetings.
• Assign cross-functional tasks within the OS.
• Identify potential optimizations for agency and client processes, tools, and systems.
• Perform quality assurance (QA) on work from associates, senior associates, and other internal team members.
• Train and onboard associates and senior associates, supporting their growth and skill development.
• Manage and develop direct reports by conducting catch-ups, soliciting 360-degree feedback, and evaluating performance.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services