Summer Intern- Marketing
About The Position
PRG is the world’s leading provider of services and solutions in entertainment and live events. Every day, we turn the creative vision of our customers into production and technical reality, deepening their connection to their audiences. What sets us apart are our people. No other company in our industry has such a deep and diverse bench of talent, working across theatre, TV, film, music, corporate events, equipment rental and more. With over 250 patents and registered trademarks, PRG is defined by innovation. And through our network of 38 offices spanning five continents, we can deliver for our customers anywhere around the globe. Paid Internships at Production Resource Group are educational work experiences for individuals who wish to explore a career with PRG and/or develop hands-on knowledge and skill in the business of entertainment technology. PRG provides structured yet flexible programs where interns rotate through the various functions of a particular discipline, giving them a comprehensive overview of the different aspects of the field. The internship program is 12 weeks . The Summer Program runs approximately Mid to late May- Beg/Mid-August (dates may vary)
Requirements
- Familiar with adobe suite, office suite, familiarity with social platforms (Facebook, Instagram, LinkedIn, TikTok, X) and content creation for those platforms
- May perform other incidental tasks, as needed.
- All applicants must be eligible to work in the country where the internship is located .
- For internships in the US, students must pass a drug test prior to employment.
- Currently enrolled in an undergraduate or higher-level degree program in marketing
- Technology specializing in any of our disciplines or a complementary field
- Have received an appropriate degree within the past two years
- Must be able to stand or sit for long periods of time
Responsibilities
- Get introduction to PRGs brand marketing & content.
- Familiarized with PRGs current marketing applications for digital content
- Overview of how to update messages on our intranet via SharePoint .
- Overview of creation of marketing emails using Pardot
- PRG’s content landscape and best practices on each marketing medium
- High level overview of how PRG uses Google Analytics and Brightedge for SEO and website data analysis .
- Social Media Strategy & Planning
- Introduce intern to Brandwatch platform – discuss functionality and analytic capabilities.
- Intern will learn how to Schedule and track PRG’s social calendar .
- Analyze competitive social landscape .
- Add tags to current and legacy posts and learn how we use their analysis to guide content creation .
- Analyze brand mentions, comments, and messages .
- Respond effectively to engagements on our social platforms – messages, feedback, and comments .
- Boost and target social posts .
- Content Creation & Optimization
- Discuss PRG’s target audiences and how we use different mediums for content creation.
- Intern will learn how to Storyboard a video case study .
- Conduct research on industry trends .
- Discuss strategic placement of content in various mediums and discuss emerging trends .
- Work with intern to plan and create content for Reels and TikTok and help PRG reach next gen talent by utilizing the popular short form video medium .
- Event Support
- Intern will assist with Planning and execution .
- I nvite creation with clear CTA to curate and manage attendee list .
- Promotion including signage and any needed merch.
- On-site support -- set-up and check- in.
- Defining event success metrics to identify areas of improvement for future events .
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
