Summer Intern, Lifestyle Brand Marketing

People Inc • New York, NY

14d • $20 - $20 • Onsite

About The Position

About the People Inc. Summer Internship Program: The People Inc. Summer Internship Program is a 9 week full time, paid program that runs from June 9th - August 8th, based out of our New York office. The intern program consists of hands-on learning opportunities to create work that has an impact on the business, along with workshops in preparing you for post-college life (resume / interviewing) plus fun events throughout the summer! People Inc. is committed to diversity, equity and inclusion and representing the communities that we serve. We strongly encourage BIPOC and LGBTQIA students to apply. Deadline to Apply: Monday, January 26, 2026 Eligibility Requirements: Internships are available to current Sophomores, Juniors and Seniors at an accredited college or university You must be available to work full time for the entire 9 weeks of the program in the NY office, 3 days a week You must have access to your own housing and transportation to/from the NY office About the Team: The Lifestyle Brand Marketing team shapes how People Inc.’s brands show up in the market by creating editorially driven go-to-market materials, developing and executing tentpole programs, and collaborating with editorial teams to build strategic revenue-driving opportunities for advertising partners across print, digital, and event platforms. Working closely with Editorial, Sales Marketing, Events, and the Digital & Print Sales teams, the Lifestyle Brand Marketing team ensures these programs are impactful and aligned across the organization. About the Role: In this role, the intern will gain hands-on experience in how media programs are developed, marketed, and sold across editorial and revenue teams. This position offers a unique opportunity to learn how brand positioning and advertiser needs come together to form strategic marketing programs for some of the most influential Home & Parents brands in the industry, including: Better Homes & Gardens, REAL SIMPLE, Southern Living, Parents, The Spruce, Martha Stewart, Daily Paws, and The Spruce Pets. As the Home & Parents Lifestyle Brand Marketing Intern, you will observe cross-department collaboration by shadowing senior team members and contribute to core activities such as identifying relevant social trends, participating in brainstorms for new offerings, creating slides for programs, and supporting the management of tentpole initiatives and special projects. In this role, you will also deepen your understanding of editorial workflows, event planning, and how brand positioning is shaped for advertisers.

Requirements

• Excellent communication, time management, and organizational skills.
• Open to new challenges and excited to grow within a fast-paced, expanding, and constantly evolving organization
• Creative and driven self-starter that can take direction and run with it, asking questions up front to ensure you’re able to complete the task successfully
• Motivated problem solver who will proactively troubleshoot and create solutions
• Experience with Google & Microsoft Suites

Nice To Haves

• Some experience with digital media is a plus but not required

Responsibilities

• Identify and evaluate emerging trends, influential creators, and competitive activity on Instagram, TikTok, etc., to support concept ideation
• Participate in team brainstorm sessions to support the development of new offerings across Home & Parents portfolio of brands.
• Assist with the coordination, organization, and execution of tentpole programs and special projects as needed.
• Create engaging marketing materials that bring program ideas to life across print, digital and experiential platforms

Benefits

• People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.
• We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed