Summer Intern, Influencer & PR Marketing, Naturium

e.l.f. Beauty•New York, NY

3d•$20 - $20•Hybrid

About The Position

Naturium is seeking a Summer Intern, Influencer & PR Marketing to support influencer campaigns, earned media initiatives, and brand activations across key launches and moments. This role offers hands-on exposure to creator partnerships, PR coordination, event execution, and cross-functional collaboration within a science-forward, fast-growing skincare brand.

Requirements

Must be a rising junior or senior at the time of the internship
Must be available for the full internship period: June 1st - August 28th
Based in New York, with availability for a hybrid schedule including at least three days in person per week
Strong interest in influencer marketing, PR, beauty, and creator culture
Fluent in TikTok, Instagram, YouTube, and emerging social platforms
Highly organized with strong attention to detail and the ability to manage multiple projects and deliverables
Familiarity with influencer marketing tools and campaign tracking systems
Strong written and verbal communication skills
Proactive, curious, and eager to learn in a fast-paced environment

Responsibilities

Support the day-to-day conceptualization and execution of paid and organic influencer campaigns
Proactively source and identify user-generated content (UGC) that authentically showcases real product use and strong brand alignment
Assist with creator research across TikTok, Meta platforms, YouTube, and emerging channels
Track campaign performance, metrics, and post-campaign summaries using Tribe Dynamics and CreatorIQ
Assist with influencer send-outs, including shipment coordination, product selection, and organization
Stay up to date on cultural moments and trends, sharing relevant insights with the team
Support PR strategy to help drive awareness through earned media and storytelling
Assist with follow-ups and coordination with the PR agency
Consolidate PR updates and share clear status updates with internal stakeholders
Help ensure timelines, approvals, and deliverables remain organized and on track
Support planning and execution of brand events, pop-ups, and activations requiring PR or influencer coordination
Assist with guest list management, influencer and media attendance, and on-site support
Support post-event reporting and learnings by tracking coverage, content, and performance metrics
Collaborate cross-functionally with Social, Community, Brand, Corporate Communications, Digital, and Creative teams to support key brand moments