Summer Intern, Digital Marketing - Social Media (Lee)

Kontoor Brands • Greensboro, NC

4d • Onsite

About The Position

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Kontoor Brands Summer Internship Program 2026 | Program Overview Level up your fashion-industry experience with the teams behind Wrangler® and Lee® jeans, Kontoor Brands! We design, manufacture and distribute superior high-quality products that look good, fit right, and are crafted with respect to our planet to give people around the world the freedom and confidence to express themselves. Above all, our people are our business. Purpose is in our Genes. People are our thread. With a presence in over 60 countries and a legacy that dates back over 200 years, our massive global community is all about integrity, teamwork, performance, and entrepreneurship. We're on the hunt for inclusive, creative, and down-to-earth forward-thinkers passionate about meaningful and purposeful apparel. Belonging starts with Influencers and Advocates. Become a Kontoor Brands Champion. Kontoor Brands’ Summer Intern Program is packed with projects, networking socials, cross-functional learning, and the chance to connect with industry trailblazers like our Executive Leadership Team. Previous interns have taken on projects as subject matter experts and social architects to engineer solutions through social media, Go-To-Market strategies, and denim designs. Participants can also take advantage of opportunities to explore interests in Social Issues, Sustainability, Career Fairs, Community Outreach and more. This is a 10-week, full-time paid internship. Start your journey with us and take your career to the next level! Apply to join the common thread and gain so much more! Program Overview: 10-week term Full-time paid internship Must be local or willing to relocate to Greensboro, NC Find Your Fit at Kontoor if you are: Currently enrolled in an accredited undergraduate program at a College/University and able to receive a paid internship Eligible to work in the US without restrictions Have previously demonstrated leadership skills through school, extracurricular activities and/or community involvement Exceptional at taking on challenges and using your particular set of skills to create solutions A self-starter, ability to work with others in a team environment, with a passion for helping others Knowledgeable of Microsoft Office (Excel, Word, PowerPoint, Teams, etc.) Full-time roles are up for grabs when the program concludes. Opportunities are based on performance and business needs. Don't miss out on this amazing experience and jumpstart your career with Kontoor Brands. Project Role: Digital Marketing Intern – Social Media (Lee) We’re looking for a curious, creative digital marketing intern to join the Lee social team. You’ll learn how brand strategy translates into day-to-day social decisions, bring fresh ideas to our influencer program, and track cultural trends to spark timely content. If you’re energized by creativity, culture, and data-backed insights, this role is for you.

Requirements

• Currently enrolled in an accredited undergraduate program at a College/University and able to receive a paid internship
• Eligible to work in the US without restrictions
• Have previously demonstrated leadership skills through school, extracurricular activities and/or community involvement
• Exceptional at taking on challenges and using your particular set of skills to create solutions
• A self-starter, ability to work with others in a team environment, with a passion for helping others
• Knowledgeable of Microsoft Office (Excel, Word, PowerPoint, Teams, etc.)
• Working toward a BA/BS in Marketing, Communications, Journalism, or related field (rising junior/senior preferred).
• Active user of major social platforms with a strong feel for platform-native formats and storytelling.
• Clear writing and editing skills; comfortable drafting captions and short copy.
• Organized, proactive, and comfortable juggling multiple timelines.

Nice To Haves

• Experience with social scheduling/analytics tools (e.g., Sprout, native platform analytics) and lightweight creative tools (Canva/Adobe).
• Curiosity about brand building and creative direction.
• An eye for what’s culturally relevant (and what’s likely to trend).
• Comfort turning ideas into simple scripts, shot lists, or content outlines.
• Basic familiarity with influencer marketing and the creator economy.

Responsibilities

• Build foundational knowledge of brand positioning and creative vision
• Shadow social, brand, and creative reviews to see how the brand’s identity informs platform strategy, messaging, and asset choices.
• Help maintain brand consistency across posts: drafting copy, QA’ing assets, and checking tone, captions, tags, and CTAs.
• Assist with briefing: summarize goals, audience, and creative direction for upcoming social moments; compile examples and references for the team.
• Contribute innovative ideas to enhance the influencer program
• Research emerging creators (especially older Gen Z and younger millennial segments) and build shortlists with rationale, audience fit, and sample content.
• Brainstorm creative concepts for influencer collaborations (hooks, formats, and value exchanges) and mock up simple content frames or scripts.
• Support seeding and outreach workflows: draft DM/email templates, track status, and help organize product shipments and content deadlines.
• Analyze past influencer posts and story frames to identify what resonates and propose iteration ideas.
• Support organic social content ideation through trend and cultural research
• Monitor TikTok, Instagram, YouTube, Reddit, and key culture/trend newsletters and content to spot emerging formats, memes, and cultural moments.
• Produce a weekly ‘Culture Radar’ with trend summaries, examples, and recommended ways to translate trends into on-brand content.
• Draft content outlines: hook, concept, shot list, copy options, sound/music, and notes on timing/platform nuances.
• Partner with the team during content planning to ensure timely alignment with tentpole events and seasonal priorities.

Benefits

• Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
• discounts on our apparel

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 5,001-10,000 employees