Summer Assistant, Editorial

goop•Santa Monica, CA

1d•$18•Hybrid

About The Position

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores. About You You’re deeply engaged with the worlds goop covers—beauty, wellness, fashion, food, and lifestyle—and genuinely believe in the power of modern storytelling to inform, connect, and resonate. You’re a precise, thoughtful writer with strong grammar and a sharp editorial eye, but you’re equally comfortable working behind the scenes to ensure content is executed flawlessly. You care about how a story reads, how it looks, and how it performs—and you take pride in getting all three right. You’re curious, collaborative, and energized by the opportunity to help shape smarter, more intuitive systems for how content is created and shared. About The Role The Editorial Assistant is a core executional role on goop’s editorial team, responsible for building, publishing, and maintaining content with precision and consistency. Sitting at the intersection of editorial, commerce, and product, this role ensures that every story is not only well-told but structurally sound, discoverable, and optimized for performance. The editorial team drives goop’s voice, audience growth, and contextual commerce strategy, and this role is essential to translating that vision into a seamless on-site experience.

Requirements

Demonstrated interest in digital media, publishing, or content—through internships, campus publications, personal projects, or relevant work experience.
Strong writing and editing skills, with excellent grammar and attention to detail.
Familiarity with WordPress or similar CMS platforms, or a clear ability to learn quickly.
Highly organized, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
Interest in SEO, analytics, and how content performs, with a willingness to engage with data.
Curiosity about emerging tools, including AI, and how they can improve editorial workflows.
Genuine enthusiasm for goop’s core verticals: beauty, wellness, fashion, food, and lifestyle.

Responsibilities

Build, format, and publish editorial content in WordPress, ensuring alignment with goop’s visual, editorial, and commerce standards.
Execute QA across stories, including links, product modules, images, SEO fields, and affiliate integrations.
Support and help evolve editorial workflows, including the integration of AI tools for content management, tagging, and operational efficiency.
Maintain backend content systems (templates, taxonomies, tagging) to improve discoverability, consistency, and scalability.
Partner with editorial, commerce, and product teams to optimize content for engagement, search, and conversion.