Summer Assistant, E-Commerce & Retention Marketing

goop•Santa Monica, CA

7h•$18•Hybrid

About The Position

As an E-Commerce & Retention Assistant, you will have the unique opportunity to learn email marketing, site merchandising, and lifecycle marketing tactics, working closely with both the e-commerce and retention teams — as well as cross-functional partners — on impactful day-to-day responsibilities. This role supports two distinct but connected teams: the E-Commerce team, focused on site performance and catalog operations, and the Retention team, focused on customer engagement and repeat purchase behavior — both working in support of goop's broader revenue and growth goals. You will report to the Manager of Retention Marketing. This role is perfect for motivated individuals seeking to deepen their expertise in e-commerce operations and CRM, develop new competencies, and lay the groundwork for a successful career in digital marketing.

Requirements

Currently enrolled in a relevant undergraduate program (entering junior or senior year) in marketing, business, communications, or a related field, or within one year post-graduation.
Familiarity with or strong interest in e-commerce platforms (Shopify preferred), email marketing tools (Klaviyo preferred), and SEO fundamentals.
Experience with Excel or Google Sheets (e.g., pivot tables, basic charting) and exposure to reporting tools such as Google Analytics, Shopify, or Klaviyo.
Strong written and verbal communication skills, with a sharp eye for detail in copy and design review.
Ability to work collaboratively and manage multiple projects in a fast-paced environment.
Analytical mindset with strong problem-solving skills and a genuine eagerness to learn in a DTC setting.

Responsibilities

Conduct keyword research and implement on-page GEO/SEO optimizations across goop.com — including meta titles, meta descriptions, and alt text.
Support product setup, site merchandising, and Shopify backend maintenance — including product uploads, collection page cleanup, and bulk updates — with opportunities to identify and build new operational workflows.
Build, test, and deploy email and SMS campaigns in Klaviyo, ensuring quality assurance across design, copy, links, and segmentation — supporting both one-time sends and automated lifecycle flows.
Pull and analyze lifecycle and retention metrics—including open rates, click-through rates, revenue attribution, and cohort performance—to share actionable insights with the team.