About The Position

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). You will support The Wall Street Journal’s top-of-funnel content marketing strategy, using WSJ articles, columns and newsletters to improve awareness, consideration and traffic across the prospect audience. You will learn how to write a creative brief, plan small-scale and large-scale marketing campaigns, and analyze performance data. These learning sessions will provide you with the skills you need to support the content marketing team’s daily operations and long-term goals. Additionally, you’ll get insight into key working relationships across marketing, news and our partners in creative and media. You will report into the WSJ content marketing manager on the WSJ brand marketing team.

Requirements

  • Completed at least two years of coursework towards a Bachelor’s in Marketing, Communications, Media, and/or Journalism
  • Proficiency in Google Suite
  • Interest/Experience in current events/news stories, project management, writing/editing and data analysis
  • A passion for news and media

Responsibilities

  • Support WSJ’s top-of-funnel content marketing strategy by helping to evaluate and select content for promotion and branding opportunities
  • Develop and review briefs and creative to roll out assets across owned and off-platform channels
  • Analyze campaign performance to understand trends, optimize campaign performance and create campaign recap reports
  • Foster collaboration across key groups internal groups including news, engagement and acquisition as well as external partners in media and creative
  • Conduct research and reports on industry trends and present back key findings to the WSJ marketing team
  • Participate in designated learning sessions aimed at providing you with resume-building skills and knowledge
  • Have the opportunity to participate in informal research projects and presentations to key stakeholders in brand marketing

Benefits

  • Comprehensive and highly competitive benefits package
  • Physical health benefits
  • Retirement and savings benefits
  • Caregiving benefits
  • Emotional wellbeing benefits
  • Transportation benefits
  • Elective benefits employees may select to best fit their needs

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What This Job Offers

Career Level

Intern

Education Level

Bachelor's degree

Number of Employees

1,001-5,000 employees

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