Substack Writer and Growth Strategist

VaynerMedia • New York City, NY

10d • Remote

About The Position

We’re looking for someone who can help architect, write, and scale Gary Vaynerchuk’s Substack as a thought-leadership and culture hub. The ideal candidate is a writer-strategist hybrid who lives and breathes storytelling, audience growth, and platform psychology. You’ll build out Gary’s Substack presence: Shaping the content strategy, growing the subscriber base, and connecting it to the broader ecosystem of video and social content.

Requirements

• Have proven experience writing or editing for Substack, newsletters, or editorial brands that grew to meaningful audiences.
• Have excellent long-form and short-form writing skills.
• Have a deep understanding of Gary’s message and personal brand. Understand what he talks about, and how he talks about it.
• Understand social strategy: You know how content performs differently on Substack, X, TikTok, LinkedIn, and YouTube, and can promote content contextually for the platform.
• Are analytical and creative. Equally comfortable dissecting data dashboards and crafting an opening paragraph that hooks.
• Are deeply curious. Curiosity translates to what you want to hear Gary should talk more about, and how the content is performing.
• Are plugged into internet culture: You instinctively know what will resonate, and you can connect macro trends to what’s relevant to Gary’s brand.

Responsibilities

• Lead Substack strategy & growth: Own the publishing schedule, tone, and distribution strategy for Gary’s Substack.
• Research, write & edit: Turn Gary’s ideas, interviews, and content into high-impact Substack content to build engagement and grow the subscriber base.
• Interviewing: Interview Gary to extract his insights and produce original content.
• Driving subscribers: Collaborate with the creative and platform teams to distribute Substack stories, and drive more subscribers. Come up with creative growth strategies.
• Analyze & iterate: Go beyond surface metrics: Draw insights from engagement data and reader behavior to guide concepts we publish and frequency. Understand user behavior on the platform deeply.
• Stay ahead of the curve: Keep tabs on Substack and newsletter best practices, algorithm updates, and emerging content patterns. Balance doing what works and what’s proven, and experimenting with things no one else is doing.

What This Job Offers

• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees