StudentUniverse - Performance Marketing Manager - Boston, MA

Flight Centre Travel Group

240d • $90,000

About The Position

As the Performance Marketing Manager, you will be responsible for managing, optimizing and scaling paid acquisition plans and campaigns. You will execute data-driven digital marketing campaigns, run tests, and continuously refine our strategies to improve efficiency and performance for Google (PMax, display, video, search, mobile, etc.), paid social channels (Meta, TikTok, Pinterest, Twitter, Snapchat, etc.), and other paid channels. This role is ideal for someone who thrives in a fast-moving startup environment, enjoys problem-solving, and has a blend of performance marketing expertise and growth hacking mindset.

Requirements

• Strong analytical skills - Ability to interpret data, spot trends, and make informed, data driven decisions.
• Experience with digital marketing platforms - Proficient in tools such as Google Ads, Facebook Ads, Google Analytics, and related performance platforms.
• Understanding of digital marketing strategies - Solid grasp of tactics across paid search, social, display, affiliate, and performance based marketing.
• Creativity and problem solving - Able to generate original campaign ideas and resolve challenges with thoughtful, agile solutions.
• Communication and collaboration - Effective at working cross functionally with internal teams and external stakeholders.
• Self starter - Capable of working independently in a fast paced environment.

Responsibilities

• Drive customer acquisition and performance marketing initiatives across multiple digital platforms.
• Plan, execute, and optimize campaigns spanning paid search (Search Engine Marketing [SEM], Pay-Per-Click [PPC]), paid social, affiliate marketing, and display advertising.
• Scale media spend effectively to maintain strong Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) benchmarks.
• Manage and test campaign structures including ad groups, keyword strategy, ad creatives, copywriting, audience targeting, and media mix.
• Build attribution models and analytics frameworks to measure campaign effectiveness and customer journey insights.
• Continuously refine bidding strategies and optimize marketing budgets to drive performance and efficiency.
• Analyze campaign performance data to uncover insights and trends, identify areas for improvement, and implement data-driven optimizations to improve results.
• Monitor and report on key performance indicators (KPIs), including CPA: Cost Per Acquisition, CTR: Click-Through Rate, CVR: Conversion Rate, ROI: Return on Investment, CAC: Customer Acquisition Cost, ROAS: Return on Ad Spend.
• Allocate and manage budgets across channels to ensure responsible spending that maximizes ROI and minimizes CAC.
• Design and run A/B tests to compare campaign variants and apply Conversion Rate Optimization (CRO) strategies to improve user experience and funnel performance.
• Remain current on industry trends, algorithm updates, and digital best practices to ensure competitive advantage and innovation in performance marketing.
• Partner cross-functionally with supply and partnerships, finance, tech development, SEO, creative, email, social, and brand teams to align on objectives and drive shared success.

Benefits

• Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually.
• Travel perks/discounts.
• Health & Wellness Programs and Employee Financial Wellness Services.
• National/International Award Nights and Conferences.
• Health benefits including, medical, dental, vision, gender affirming care, and fertility care.
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability.
• Flexible Spending Accounts.
• Employee Assistance Program.
• 401k program with partial match.
• Tuition Reimbursement Program.
• Employee Share Plan - Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions.
• Global career opportunities in a network of brands and businesses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services