Student Email Specialist

About the position

The Student Email Coordinator is responsible for supporting the Performance Marketing team within the Outreach Hub (OH), a subsidiary of ASU Enterprise Partners (ASUEP), with the management of email campaigns. This individual will assist in creating, scheduling, deploying, and measuring the effectiveness of email communications and campaigns. The typical day-to-day focus of the student assistant is creating dynamic email content and journeys. This role will be routinely working in collaboration with planning, technical and creative teams as well as preparing content to be loaded into the system, and reviewing test sends prior to their final delivery. This role is expected to work 20 hours a week with extended hours available during breaks.

Responsibilities

• Creates and builds Salesforce Marketing Cloud emails and templates
• Responsible for sending and scheduling email campaigns
• Tracks email campaign metrics (delivery, open, click-through rates)
• Helps monitor journeys, email sends, and the performance of online and offline campaigns
• Reports on email campaigns, results, and marketing KPIs
• Proofreads emails for clarity, grammar, and spelling
• Ensures mobile-friendly email templates
• Enters and updates information into relevant databases
• Provides back-up support for the Performance Marketing team as needed
• Other duties as assigned

Requirements

• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
• Strong and collegial interpersonal skills; ability to communicate effectively via verbal and written communication
• Exposure to email marketing
• Strong time management skills
• Ability to work both independently and as part of a team
• Problem solver who can take initiative and set priorities while being flexible
• Attention to detail and thoroughness in completing assigned duties
• Excellent planning, highly organized, and able to handle multiple projects
• Knowledge of and experience with Microsoft office products (Word, Excel, and Outlook)
• Capable of managing several activities at the same time

Nice-to-haves

• Knowledge of digital marketing best practices

Benefits

• Hybrid work schedule. We work from home on Mondays and Fridays!
• $30 bi-weekly cell phone reimbursement
• Hands-on experience in a professional environment
• Professional development plans
• Opportunity to network with ASUEP leaders and other ASU students
• Access to LinkedIn Learning and their 8,000+ courses
• Professional skills workshops