Student Communications Campaign Lead (Contractor)

Beyond 12

70d • $32

About The Position

As the Student Communications Campaign Lead, you will support the creation, adaptation, and delivery of student-facing messages across our coaching programs that drive engagement, retention, and persistence in college. You will leverage Beyond 12’s AI tools and repository of content and academic calendars to source, write, and customize proactive outreach and in-app messages for students across several products and for multiple audience segments. You will also target and segment messaging, schedule and QA campaigns, and manage deployment on our campaign management platform. In doing so, you will help ensure our content is timely, accessible, and aligned with the real needs and voices of first-generation college students. You are a strong writer with a communications background who is excited to use words and technology to help students thrive. You are comfortable with technology and eager to learn new AI tools, and are familiar with campaign management systems.

Requirements

• Writing experience, with strong proofreading and editing skills, especially in short-form and student-centered formats.
• Deep understanding of, or personal proximity to, the 2-year and/or 4-year college experience—particularly for first-generation, low-income, or historically underrepresented students.
• Experience with Campaign Management Systems, preferably Mainstay.
• Comfort with iteration, rapid feedback, and collaborative writing processes.
• Familiarity with GenAI tools and a willingness to learn more.
• Experience managing multiple projects, prioritizing effectively, and meeting deadlines in a fast-paced, mission-driven environment.

Responsibilities

• Use Beyond 12’s campaign management system messaging platform to set up campaigns and audiences, target and segment messaging, and QA campaigns before deployment.
• Contribute to the improvement of campaign management systems and processes.
• Write, revise, and adapt proactive outreach messages based on existing content and templates.
• Personalize messages for specific student audiences, platforms, and moments (e.g., deadlines, milestones, challenges).
• Work closely with the rest of the Student Communications team to ensure content accuracy, consistency, and relevance.
• Contribute to our internal documentation of content best practices, reusable assets, and tone guidelines.
• Help elevate student voice in content through inclusive and affirming language.
• Use GenAI and copyediting tools to streamline drafts and improve quality.
• Apply organizational style, voice, and tone to licensed content.
• Participate in feedback cycles that may include A/B testing, qualitative feedback from students, and technical platform reviews.

Benefits

• Compensation: $32 per hour
• Position: 6-month contract
• Hours: 20-25 per week

What This Job Offers

• Job Type: Part-time
• Number of Employees: 11-50 employees