Marketing and Communications, Digital Marketing and Social Media - Student Assistant

CSU Careers•San Bernardino, CA

4h•$17•Onsite

About The Position

Under direct supervision of the Associate Director and under the lead work direction of the Office of Marketing and Communications team in executing digital marketing and social media strategies to promote CSUSB recruitment initiatives, increased visibility of the CSUSB brand, and promote the department’s goal and objectives. All content developed will be aligned with the university’s core values and strategic plan. This position is ideal for a creative and motivated student who is passionate about content creation, covering events, networking to develop campus partnerships, and increasing the engagement and following of CSUSB’s digital footprint.

Requirements

Ability to learn and perform assigned work
Follow oral instructions
Work cooperatively with faculty, staff, and other students
Communicate effectively with all levels
Read and write English at a level appropriate to the position
Admission or registration as a CSU student
Maintain a 2.0 G.P.A. or greater per semester and cumulative.
Students must be enrolled in at least halftime units at CSUSB (6 units undergraduate; 3 units graduate)
International students must have full-time enrollment at CSUSB. (12 units undergraduate; 6 units graduate)
Eligible to work in the United States
Social Security Card

Nice To Haves

Basic experience using social media platforms for professional or organizational purposes.
Familiarity with graphic design tools (Canva, CapCut, Adobe Creative Suite)
Knowledge of video editing software (CapCut, Adobe Premiere, or iMovie) is a plus.
Strong writing and communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Currently enrolled at CSUSB with a major or strong interest in Marketing, Communications, Graphic Design, Digital Media, or a related field.

Responsibilities

Assist in creating engaging, branded, digital content, including graphics, short videos, and written copy for CSUSB’s official social media channels.
Conduct brief interviews with students, faculty, and event attendees to create compelling content.
Assist in scheduling, publishing, and monitoring social media content across various platforms (Instagram, Threads, X, Facebook, LinkedIn, TikTok, etc.).
Respond to comments and messages in alignment with CSUSB’s communication standards.
Capture and post real-time social media content during university events, including photos, videos, and live updates.
Collaborate with team members to brainstorm creative strategies for brand awareness and engagement.
Explore emerging digital marketing trends and best practices.
Assist to track and report key performance metrics for digital marketing campaigns
Organize and maintain digital content libraries, including images, videos, graphics, templates, and department software tools.
Assist with email marketing, website updates, and other digital communication initiatives as needed.
Assist in coordinating social media takeovers and live-streaming efforts.
Ensuring inventory list and check-in/check out list is up to date on a weekly basis.
Assist in crisis communication as needed.