Student Ambassador Marketing Manager

GoogleSan Francisco, CA
9d$137,000 - $201,000

About The Position

The AI for Students and Learning Marketing team is focused on bringing Google's products and brand to the next generation of users. We believe in meeting students where they are, creating authentic connections and memorable experiences that demonstrate how Google's tools can be helpful in their lives. As a Student Ambassadors Brand Marketing Manager, you will be a strategic marketer who excels at operationalizing and growing scaled student communities, to excite students about Google’s AI products and mobilize peer-driven influence. You will understand the campus ecosystem, have insights into the student cultural zeitgeist, and be expert at running content engines to engage with student ambassadors. You will execute community management, and collaborate effectively with internal and external teams and students. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of marketing experience, with a focus on managing and activating student brand ambassadors.
  • Experience in managing programs and channels.
  • Experience in managing cross-functional or cross-team projects.

Nice To Haves

  • Experience with community management, particularly on college campuses.
  • Knowledge of Google’s AI product suite and their relevance to students and educators.
  • Ability to grow and be flexible in a fast-paced, collaborative environment, with a bias toward action.
  • Ability to travel as needed.
  • Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
  • Excellent written and verbal communication skills.

Responsibilities

  • Manage the recruitment, training, and ongoing coordination of student brand ambassadors and volunteers.
  • Build and drive a central engagement channel (e.g., website, community board, portal etc.) and calendar as the singular platform to regularly deploy ambassador and broader student-facing content, including new product awareness collateral, social toolkits, ambassador-run event materials, upcoming ambassador milestones etc.
  • Coordinate internal communications with cross-product area teams to curate or generate new product material ideas and drive creative execution.
  • Synthesize student insights and feedback provided via student ambassadors, and translate them into actionable learnings for cross-functional teams.
  • Manage student ambassador activities (e.g., social posts, ambassador-run events) and gather results for internal reporting.
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