Strategy Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency

87d

About The Position

We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

Requirements

• 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
• A strong writer and storyteller who brings clarity to complexity
• Curious, proactive, and scrappy—you love turning noise into signal
• Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
• Strong with Google Slides or PowerPoint

Nice To Haves

• Trend forecasting, creator discovery, or early-stage AI experience
• Experience at a startup, creative agency, or marketing-tech company
• Strong visual design skills

Responsibilities

• Research platforms, brands, and verticals
• Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
• Identify algorithm-centric cultural trends shaping content and influencer strategy
• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• Align creator ecosystems and platform behaviors with campaign goals
• Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
• Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Support initiatives around trendspotting and creator discovery using AI
• Work closely with multiple teams to deliver strategic impact across the business

Benefits

• Building something meaningful and sustainable
• Focus on impact and balance
• Commitment to raising the bar in the industry

What This Job Offers