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ByteDance, founded in 2012, is on a mission to inspire creativity and enrich life through its innovative products, including TikTok, Lemon8, CapCut, and others. The company emphasizes the importance of creativity and connection, striving to create value for communities and foster an environment where diverse teams can thrive. The team at ByteDance is crucial for the company's success, focusing on solving unique challenges and developing new solutions in a fast-paced environment. The role involves planning and executing global programs to enhance Global Business Marketing (GBM), providing leadership and guidance on strategic decisions, and driving the transformation of the department to operate as a unified network.