Strategy Intern

The Marketing Arm • Dallas, TX

1d

About The Position

We create cultural resonance for brands. Creativity That Matters is work that shatters the stratosphere. That’s why our quest to discover what’s next is endless — because the only thing we’re afraid of is the status quo. We make culture our personal playground. We launch far past the expected. We chase curiosity, deep into the shadows. We will never be just another agency. And we’ve got the audacity to prove it. We Are TMA. Job Overview: As a Strategy Intern, you will support the Impact Strategy and Consumer Strategy teams and work closely with multiple internal teams – Account, Creative, and Operations – with the opportunity to experience the process and rigor behind developing creative solutions for one of the largest advertisers in the country.

Requirements

• Are passionate about cultural platforms like music, sports, & film
• Possess practical knowledge in the areas of social, digital technology, and media strategy
• Are committed to doing whatever it takes to get the job done and believe the team is stronger than the individual
• Have an entrepreneurial spirit
• Identify as a big-picture thinker who’s courageous enough to pursue your passions
• Are interested in strategy with exposure to one or more of the following: sponsorship-driven sports campaigns, integrations with talent and influencers, holistic digital marketing strategies
• Are a thought-leader in developing trends of traditional and digital technology
• Are familiar with all social media marketing platforms (Facebook, Instagram, Snapchat, Twitter, etc.), knowing how they work and the best use cases for each
• Have excellent written and oral communication skills; presentation experience to senior executives, as well as being a thought leader in digital marketing (white papers, industry trade articles, etc.).
• Comfort with AI tools for professional purposes
• Experience with analytical tools like GWI, MRI/Simmons, social listening, etc.

Responsibilities

• Impact Strategy
• Learn how to use data in meaningful ways to help drive decision-making and achieve client marketing objectives.
• Translate analysis into insight-driven, actionable narratives factoring in understanding of stakeholders and implications of past performance.
• Shadow meetings to understand the role of creative measurement in the lifecycle of a campaign.
• Contribute to team thought-leadership by helping create playbooks, trend decks, and how-to’s for internal teams.
• Ad-hoc tasks such as, but not limited to internal competitive share-outs, dashboard data inputs, etc.
• Consumer Strategy
• Aid in developing strategic plans focused on driving client objectives, both long-term and short-term goals.
• Opportunity to support strategists in conducting consumer research, competitive and trend analysis, and narrative frameworks – ultimately driving impact for all clients you work with.
• Help develop department POV’s impacting the work, both current and future.
• Do research to understand the client category and client competitors in depth, including their approach and long-term strategic goals.
• Conduct social listening to understand consumer sentiment on the brand and changing customer social behavior (viral trends) within platforms.
• Connections Strategy
• Genuine interest in developing expertise in social media platforms, placements, and best practices
• Keeps up with social media trends, advertising activations and pop culture
• Aid in identifying, flagging and engaging with trending topics
• Participate in organic community management that strengthens connection with audience and followers
• Assist with researched-backed POVs to reach audiences with effective messaging and media
• Analyze performance data and develop actionable recommendations

Benefits

• Competitive vacation plan, sick days and personal days to prioritize your mental health
• Parental leave
• Comprehensive Medical, Dental and Vision plans
• 401K Retirement Savings Plan
• Employee Stock Purchase Plan

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed