Strategy & Insights Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency

94d

About The Position

We’re hiring a Strategy & Insights Manager to join our growing team and shape the future of influencer marketing. You’ll bring data to life through storytelling, drive strategic growth for our clients, and support innovation across our internal products and marketing efforts.

Requirements

• 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
• A strong writer and storyteller who brings clarity to complexity
• Curious, proactive, and scrappy—you love turning noise into signal
• Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
• Strong with Google Slides or PowerPoint

Nice To Haves

• Trend forecasting, creator discovery, or early-stage AI experience
• Experience at a startup or marketing-tech company

Responsibilities

• Research platforms, brands, and verticals
• Use social listening tools (e.g., Infegy, Brandwatch) to uncover insights
• Identify cultural trends shaping content and influencer strategy
• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Align creator ecosystems and platform behaviors with campaign goals
• Track how influencer content is indexed in AI and search
• Support initiatives around trendspotting and creator discovery using AI
• Work closely with Creative, New Business, Marketing, and Product teams
• Help evolve our internal research methods and reporting frameworks

Benefits

• Building something meaningful and sustainable
• Focus on impact and balance
• Commitment to raising the bar in the industry

What This Job Offers