Strategy Director (Temp)

Horizon Media•New York, NY

About The Position

Strategy Director – Blue Hour Studios Blue Hour Studios is a social-first agency that builds community and fandom at the intersection of culture, content, creators, and commerce. As an affiliate of Horizon Media, we partner with leading brands to design culturally magnetic work that drives both relevance and results. We believe different perspectives make better work. We hire people who think deeply, challenge convention, and bring original points of view into the room. We are seeking a Strategy Director to lead strategic thinking across key accounts, new business, and agency POV. This is a role for a culturally fluent, commercially sharp strategist who can shape direction, inspire teams, and build trust with clients at the highest level.

Requirements

A social-first strategist with 7–10+ years of experience in social, influencer, or social-first creative at an agency or brand.
Extensive experience leading social-first and influencer-driven strategies for major brands with clear examples of shaping POVs, campaign strategy, and creative briefs that influence agency or client direction.
Deeply fluent in social and creator ecosystems, including platform behaviors, content formats, community dynamics, and influencer landscape.
Proven experience in translating social, cultural, audience, and platform insights into compelling ideas that deliver measurable brand and business impact.
A sharp storyteller who distills complexity into structured, persuasive narratives across decks, rooms, and client conversations.
Commercially minded, able to connect creativity to performance, growth, and ROI.
A confident leader and mentor who elevates the work of others through clear direction, thoughtful feedback, and high standards.
Curious, proactive, and creatively brave, energized by emerging platforms, new cultural movements, and non-obvious connections.
Collaborative by nature, respected across disciplines, and trusted by senior clients.
Strong command of research and insight tools (e.g., Brandwatch, MRI Simmons, Helixa) and social analytics.

Responsibilities

Own strategic direction across major client engagements and new business opportunities, translating insight into bold, differentiated social-first and creator-driven ideas.
Interrogate client briefs to uncover the real business and cultural challenge, defining the strategic foundation for creative, influencer, and platform execution.
Collaborate closely with account and creative teams to determine the right strategic approach to a client ambition or challenge, and working cross-functionally to make sure we deliver exceptional work.
Build decks and drive overall narrative of campaign presentations that clearly communicate our ideas, insights, and recommendations, leaving clients captivated and ready to embrace our vision.
Develop and present clear, thought-provoking strategy deliverables, including social strategy, creative briefs, campaign tactical plans & communications plans.
Identify trends and opportunities to innovate our agency approach, and help the creative team uncover social-first trends that will inspire breakthrough creative.
Write creative briefs, and facilitate brainstorms and client workshops to inspire great creative and strategic work.
Connect strategy to business outcomes by linking brand ambition, audience insight, and performance metrics (ROI, growth, effectiveness).
Contribute to the evolution of Blue Hour’s strategic methodologies, tools, and social-first POV.
Serve as the strategic lead for select client relationships, providing clarity, inspiration, and point of view at the senior level.
Navigate ambiguity with confidence, setting direction when the client brief is unclear and earning trust through decisive thinking.
Lead workshops, immersions, and inspiration sessions to help clients stay ahead of cultural, platform, and creator shifts.
Evaluate campaign performance to surface insights, optimize future strategy, and demonstrate the commercial value of social-first work.
Drive strategic development for pitches and proposals, shaping narratives that address real client challenges with original, culturally resonant solutions.
Partner with Creative and Client leadership to win new business and grow existing accounts through compelling, insight-led positioning.