About the position
We are looking for a Strategist to join the Sponsorship Strategy team. This position will be essential in supporting our team in developing recommendations that guide client sponsorship and marketing decisions. Whether it is advising on the right partnership opportunities, developing sharp consumer insights, or conducting primary research studies, we are looking for a candidate who can tell compelling stories, grounded in data. Driven by data and insights, the strategy group blends art and science to identify where our clients should be showing up, and how to show up once there. Informing decisions each step of the way are partnership and asset valuations and 360-degree measurement to ensure return on investment. This role is critical in delivering insights into the company, category, consumer, and culture to help pinpoint the right platforms and properties to deliver a brand’s message and connect with an audience. From there, this person will stay close to the execution to ensure the partnership is on strategy, reaching fans, and driving results. Finally, the Strategist will play an essential role in measuring those results with a focus on business objectives.
Responsibilities
- Perform tasks and responsibilities required with conscientiousness to produce high-quality, accurate results
- Build and deliver reports and presentations that are rooted in data, engaging, and measurable to effectively communicate findings and provide client recommendations
- Collaborate with cross-functional research, analytics, creative and activation teams
- Develop insights from quantitative, qualitative, and syndicated data sources to help understand the industry, competition, target audience, and more
- Build surveys and analyze results, and track and evaluate partnership effectiveness through customizable measurement programs
Requirements
- 1-3 years of meaningful experience; agency experience a plus or grad degree a plus in lieu of experience
- Strong organizational, multi-tasking, and problem-solving abilities
- Analytical and inquisitive by nature with strong attention to detail
- Working proficiency in Microsoft Excel and PowerPoint
- Client-facing verbal and written communication skills
- Knowledge of relevant trends in consumer, content, marketing, and sports landscapes
- Experience in working with syndicated databases, primary research, or other forms of data and research analysis
Benefits
- Unlimited PTO policy
- Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options
- Pet Insurance
- Generous Family and Parental Leave Policy (12 weeks)
- Access to our parent company (IPG) Savings plan (401K program) with company match
- Employee Stock Purchase Plan (ESPP)
- Pretax Transportation/Commuter Benefits
- Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA)
- Discount portal for everyday goods and services
- Employee Resource Groups and inclusive diversity programming and initiatives
- Personal Development programs
